Posted by: Dr Pano Kroko Churchill | November 27, 2012

Forbes reviews Pano Kroko work with Tech Start Ups and his lectures at ESCP Graduate Business School Paris

Here is the Forbes article:

Forbes magazine reviews our Start Ups in Paris  — Follow the link — Or — Copy paste in your web browser address window:  http://www.forbes.com/sites/ricardogeromel/2012/11/27/paris-startup-weekend-goes-green-winner-wants-to-sell-insects-as-food-for-kids/

Pano in the ESCP [Best Management School in the World] located in Paris nudges the Startup Weekend to Go Green: Winner Wants to Sell Insects as Food for Kids

Would you buy scorpion snacks for your children? Ambrosia bets you would. Photograph: Catherine Karnow/Corbis - The Guardian

Is it possible to create a successful startup from scratch in less than 3 days? With the logo, “no talk, all action” Startup Weekend, powered by the Kaufmann Foundation, claims: Yes, We can!

Forbes magazine reviews Pano’s work with Start Ups in Paris: http://www.forbes.com/sites/ricardogeromel/2012/11/27/paris-startup-weekend-goes-green-winner-wants-to-sell-insects-as-food-for-kids/

Sounds too good to be true? Well, the world’s most innovative companies are backing the idea.Google has named  Startup Weekend as one of its first partners of the new program Google for entrepreneurs, Microsoft has been a main sponsor in different occasions and the Bill & Melinda Gates Foundation has pledged $250,000 to a Startup Weekend series of events.

Startup Weekend was founded by Silicon Valley legend Andrew Hyde in July of 2007 in Boulder, Colorado. His goal was to bring entrepreneurs and supporters together to share ideas, form teams, build products and launch companies, all in 54-hour crash-course weekend.

More than 45,000 people have already attended a startup weekend event, where the main goal is not only to test if a business idea is viable but also to meet people with complimentary skills and learn new skills. On average, half of Startup Weekend’s attendees have design or technical backgrounds and the other 50% have business backgrounds. According to organizers, more than 36% of Startup Weekend startups are still up and running after 3 months and about 80% of participants affirm they plan on continuing working with their startup or team after the weekend.

Key elements of any Startup Weekend are speeches and classes by guests who serve as mentors. Dr. Pano Kroko, described by Techcrunch as a “legendary entrepreneur, Angel, VC and PE investor in innovation towards solving big problems” left the i7 summit that took place in a 19th century Château in Chantilly – where the CEO France of Airbnb and Eyeka were present – and went straight to Paris to give the keynote opening speech on “Innovation for Big Solutions” to the group of 43 participants from all over the world.

Dr. Kroko, author of Brain software,  environmental leader and cognitive scientist inspired students:

Rather than focusing on building the next Instagram or any other useless app, focus on what really matters. The next billionaires will solve our world’s most urgent needs.How can you accept to live in a world where 2.5 billion people or 37% percent of the world’s population live in extreme poverty!? Solve the world’s real problems, create tools to fundamentally transform people’s lives, and you will be financially compensated. Dream! Be ambitious and focus on what really matters. Reach for the stars and do well by doing good! Today’s metaphysics is tomorrow’s Physics.

To achieve the stars, Dr. Kroko affirmed it is mandatory to first get out of your comfort zone. He shared what Steve Jobs told him many years ago, “The most important year of my life was spent in India. To discover America, I had first to go Asia.”

Dr Kroko counseled on how our brain works, offering his healthy bit of Brain Software for entrepreneurs and innovators by telling students the three commandments that must be followed to build a scalable business in any domain:

1st -“Know thy product” – Focus on the needs your product attend and don’t try to be everything to everyone.

2nd -“Know thy market” – Understand what people need, what they want and why. Be sure you know what your competitors are up to and how they are perceived by the market.

3rd – “Know thyself” – Be aware of your main strengths and weaknesses and come up with a strategy that will allow you to spend the largest amount of your time doing what you do the best.

Participants were inspired by Dr. Kroko’s counsels on how our brain works and his healthy bit of Brain Software. Edouard Foussier, Co-organizer ofDrinkEntrepreneurs, a network of entrepreneurs’ informal meetups gathering every first Thursdays worldwide: “We came here because we just want to create our own companies. But listening the passionate speech of Pano Kroko made me remember that I won’t settle until I change the world.”

The winner of the startup weekend or what I like to call “54-hours entrepreneur marathon” was Ambrosia, a controversial startup that wants to sell insects as food and aims to kick off by targeting children. They claim that insects based food are not only  tasty but also rich in protein. Sounds like a debatable plan? Well, it seems that Ambrosia is following a recognized trend. In fact, in 2010 the UN’s Food and Agriculture Organisation stated that insects are vital to meeting the nutritional needs of the world’s growing population. Created by a group of four French students – 2 designers, 1 marketing and 1 business student- Ambrosia hopes insect food will help to fight starvation and also reduce greenhouse emissions.

Forbes magazine reviews Pano’s work with Start Ups in Paris — Here is the link — Or — Copy paste in your web browser address window: http://www.forbes.com/sites/ricardogeromel/2012/11/27/paris-startup-weekend-goes-green-winner-wants-to-sell-insects-as-food-for-kids/

 


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