Posted by: Dr Churchill | December 7, 2012

Pano Kroko Green Start Up Innovation Master Class Talks tonight at the Sorbonne Pantheon Paris

Come Join me this evening.

  •  Please do come join us this evening and also invite and bring your colleagues, and students  at the Sorbonne Pantheon, Mari Curie Auditorium for the conference and I shall talk about your Start Up projects and contributions to the Start Up community to the audience as well.
  • Also we will talk about our plans for a weekend full Master Class — same as we offered to Stanford and Harvard MBA university class. We’ll  talk more  after the conference over a glass of wine or beer at the after party

    You will get more knowledge in the conference this evening and finance support and also receive personal advise afterwards.




Innovation is a successful and quantifiable methodology for your business if you follow these current ten trends:

  1. Great transformation: major global climate, economic, food, material, water and energy challenges are leading thinkers to call for substantial change in our existing model of capitalism and to move towards ‘closed loop’, low carbon business models.
  2. Resources: there are growing pressures for significantly improved resource efficiency in business driven by issues like materials scarcity, this is forcing many companies to explore where, for example, critical metals can be substituted and where they cant – this is inspiring innovation.
  3. Networks: there are numerous engineering networks aimed at driving materials and energy efficiency but similar networks need to be created for industrial designers and architects if further innovation, and more radical innovation, is to happen.
  4. Missions: there are major implications for companies that shift business missions (e.g. what business are we in?) in more resilient, sustainable directions e.g. moving towards a preventative healthcare model will mean investing in the provision of products/services/technologies/new business models that help promote healthier and more sustainable lifestyles which might mean investing in fitness and nutrition businesses.
  5. Space: to enable radical sustainable innovation a) space needs to be created in companies for more radical solutions outside normal operational product development/innovation processes; and b) new approaches outside of existing business structures need to be established e.g. green technology ‘test beds’ on Bornholm (‘Bright Green’ island) in Denmark and ‘Living Labs’ in Germany.
  6. Tradition: corporate cultures and organisational processes need to be established that stimulate, promote and reward sustainable innovation. However, radical innovation is likely to come non-traditionally from outside existing processes, companies and sectors.
  7. New business models: a number of companies are being driven by environmental and social factors to re-think and re-design existing business models and are starting to experiment with open innovation approaches including, in some instances, sharing intellectual property (IP).
  8. Web 2.0: new business models based on the innovative use of information and communications technologies (ICT) and particularly social networking technologies are emerging based on collaborative models e.g. Common Threads (Ebay/Patagonia).
  9. Data: improved mining, evaluation and analysis of product-related sustainability data from value chains and social networking conversations will be an increasing source of new opportunities.
  10. Blurring: there is a blurring of the edge of consumer/user and producer-driven innovation created by new open innovation approaches e.g. hackathons, jams, etc that operate outside conventional business structures.                                                                     Yours,                                                                                                                                                                                                             Pano                                                                                                                                                                                                                 PS: Innovation like all essential disciplines should be factored in the company’s integral structure.                                Same as it occupies a central place in all Start-Ups — Innovation has a rather valued place in any old and sedate institution, whether academic, civil or  government.


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