Posted by: Dr Pano Kroko Churchill | January 14, 2014

Nest

Bleeding Edge Blog

Google has announced it is buying Nest Labs, maker of smart thermostats and smoke alarms, for $3.2 billion in cash. At times like this, it’s normal to ask what is in it for each side.

Here is the Gives and the Gets for each side and the biggest win is for Innovation and Start Up company formation. This time, the particularly interesting question is Innovation of Understanding Human Behaviour and Choices. And this Innovation is crucial in this M&A deal for what it says about our world.

Google, gets: A great company full of engineers who understand lots of things it can use in business units, like homes, offices, phones and self-driving cars. As more devices become connected to the Internet, Google is increasingly interested in those devices, much the way Google built the Chrome browser when the Internet was mostly limited to desktop computers. So now the Google divisions…

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