Posted by: Dr Churchill | January 16, 2018

MLK for breakfast…

Early morning Monday the 15th of January, I gave a speech at the University of Washington, and reminded the students that our Life is only as good as the Service we offer to others…

Many students in the audience agreed, and joined the Lincoln Party in order to serve the poor, the infirm, and those enslaved in mental or physical slavery, and help them liberate their life.

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And in the process I spoke about how when you serve others, you really serve yourself first and foremost. Especially when you do not stop speaking in the face of evil as Dr King reminds us every year through his Life’s example…

Martin Luther King, Jr life’s example was his vision for All Americans to reach the state of equality of Civil Rights, where “Equal protection under the law” could be enjoyed by all. Indeed since “All Men Are Created Equal” as out Constitution claims, Dr King explained brilliantly in his “Letter from Birmingham Jail” the cause for equality in front of the eyes of the LAW.

It is this letter from the Birmingham City jail, that I studied again, these past few days, as I was preparing for my speech at my Alma Matter, the University of Washington, that I had to deliver on MLK day, to complete my humble and small contribution to the “Day of Service” and to the nationwide effort to teach the young People of America to live in harmony with each other, and to do this through the way of service to each other. And the way of service to other people, as it turns out, it also leads to the Lord, whose people rejoice, as Dr Martin Luther King worked, preached, and enjoyed, living in Grace filled Life, in the eyes of the Lord.

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Dr King asked for a simple thing: “Equal Protection under the law for ALL Americans.” And this has largely been delivered to all Americans today. But as a Society we are far from perfect, yet we have to keep united.

E Pluribus Unum… and Equality Under the Law for All Americans… that will surely make us a more perfect Union.

Heavy words, coming from a heavy man, representing a heavy legacy, that to this day carries us forth. And that is pretty much the essence of my remarks that I delivered on this gathering of young minds on a wintry yet sunny day in Seattle’s most beautiful University Campus at the UW.

Yet, for Dr King and the same for this writer, public speaker, and ethical politician — as we all know — “No Good Deed Goes Unpunished” in America, and as Martin Luther King was assassinated for his labors to free all of us from the bondage of racism and inequality, so have myself suffered grave hurt, pain and brain damage from an enraged group of leftist Antifa mob, that attempted my assassination, inside the headquarters of Microsoft where I was delivering a speech.

See it all here:

This all happened on February 28th of this past year 2017, and I am still suffering from the blunt head trauma, abut also from the lawlessness and there corruption that permeates the Redmond Police Department that has not to this day interviewed or charged my attackers with this dastardly crime, right in the heart of this wealthy suburb of Seattle, the little company town named Redmond, WA, that is made up of ultra rich liberals, the MicroSerfs, that disdain Liberty, Free people, and the Law. And by the way, they also really hate our President, our Republic, and anyone who thinks differently than their little weed addled minds can fathom…

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So when I see how my work has suffered this past year, I recall the words of the wife of the slain civil rights leader Dr King, Coretta, who plainly said that her main concern was that her husband’s work would be carried on, after his death, and she advised all the people to hold the peace. Against her advise and against the peace marchers and the words of Dr King, sudden and spontaneous rioting erupted in most all major American cities. Following Dr King’s assassination, all hell broke loose in America, as Coretta rightly feared that the nonviolence King had preached, would be lost in the embers of the fire-breathing looters, vengeful attackers, and rioters.

It was a bad time for America, and yet the only city that kept the Peace, amongst the major cities, it was Indianapolis, where no riots were reported. maybe this was simply because another enlightened person spoke to the people and that was the brother of the slain President JFK, who went in the midst of the African-American’s ghetto defying the Police advise for his safety, and spoke about King’s assignation more eloquently than any other time he had spoken about anything in his Life.

And that’s how the Peace held, that night in Indianapolis…

You can see and hear RFK speaking in Indianapolis about Dr King’s assassination here:

The Sunday following M. L. King’s assassination, his wife Loretta spoke to the congregation of the Ebenezer Baptist Church in Atlanta, where she implored the people to continue the peaceful movement for civil rights, and to continue to act as he would have done, for all the causes he believed in.

She said this: “Our concern now is that his work does not die. He gave his life for the poor of the world — the garbage workers of Memphis and the peasants of Vietnam. Nothing could hurt him more than that man could attempt no way to solve problems except through violence. He gave his life in search of a more excellent way, a more effective way, a creative way rather than a destructive way.”

“We intend to go on in search of that way, and I hope that you who loved and admired him would join us in fulfilling his dream.”

“The day that Negro people and others in bondage are truly free, on the day want is abolished, on the day wars are no more, on that day I know my husband will rest in a long-deserved peace.”

At that time, King’s activism had taken a turn from his campaign for civil rights in the American South — to a much more radical PEACE stand, one aimed against the war in Vietnam and against inequality, and vast poverty.

King at the moment was refusing to choose between Civil Rights for African-Americans and Peace for the American and the Vietnamese people, and that alienated all the Democratic party Politicians who were complicit in the war along with the Southern Democrat the President LBJ…

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Yet this Dr King did, in full conscience that he will be blackballed because for years, M. L. King had been troubled by the war in Vietnam, and had raised the issue privately in all his conversations with the Democratic President Lyndon Johnson, but he realized that nobody heard him. And as the conflict dragged on, and as American men came back in body bags, or broken to bits, Dr King felt he had no choice but to publicly denounce the war.

So in an April 1967 speech at Riverside Church in New York City, Dr King, the renown civil rights leader didn’t speak about Civil Rights, but he spoke against the War in Indo-China, and publicly denounced the American involvement in the Vietnam war and its extensions in Cambodia, and Laos.

He had this to say: “This business of burning human beings with napalm, of filling our nation’s homes with orphans and widows, of injecting poisonous drugs of hate into the veins of peoples normally humane, of sending men home from dark and bloody battlefields physically handicapped and psychologically deranged, cannot be reconciled with wisdom, justice, and love,” he warned. “A nation that continues year after year to spend more money on military defense than on programs of social uplift is approaching spiritual death.”

Naturally many advisors and friends, and all of his colleagues in Dr King’s inner circle, warned him against making that speech, and against publicly campaigning to Stop the war in Vietnam, but he wanted to go on. Their argument was that Johnson had risked his neck for the African-American community on issues like civil rights, health care, and welfare, and for Dr King to now start publicly condemning LBJ’s foreign policy — would irreparably harm the relationship between the Civil Rights activists and the President of the United States.

Yet King was adamant by saying: “We are called to speak for the weak, for the voiceless, for the victims of our nation, for those it calls “enemy” for no document from human hands can make these humans any less our brothers.”

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King reserved a section of his remarks to also address his friendly critics who wanted to preserve the relationship with LBJ, because Dr King labeled the war an “enemy of the poor” saying that its budget was draining anti-poverty programs; and he also pointed out that it was hypocritical for him to preach nonviolence to activists at home, while watching his government reject that principle abroad.

But ultimately King said, that his stance came from “personal moral conviction” and from his “devoted Christian beliefs.”

As he explained: “Beyond the calling of race or nation or creed, there is this vocation of sonship, and brotherhood. Because I believe that the Father is deeply concerned, especially for His suffering, helpless, and outcast children, I come tonight to speak for them. This I believe to be the privilege and the burden of all of us who deem ourselves bound by allegiances and loyalties, which are broader and deeper than nationalism and which go beyond our nation’s self-defined goals and positions. We are called to speak for the weak, for the voiceless, for the victims of our nation, for those it calls “enemy” for no document from human hands can make these humans any less our brothers.”

And that is when Dr King was vehemently attacked form the Democrats whose leader was the sitting President LBJ who had enlarged the war in Vietnam. The virulent backlash from the liberal establishment that had once praised King for his civil rights campaign, came as hard, and as fast, as King’s friends & allies had initially feared, when they advised him to keep quiet about the Democrat’s dirty war in Vietnam and Indochina.

Among the first, it was the New York Times editorial board, and the NYT journalists, who lambasted Dr King, for linking the war in Vietnam, to the struggles of civil rights, and poverty alleviation, within these United States… The NYT the Democrat establishment voice, attacked Dr King, by saying that it was “too facile a connection” and that he was doing a “disservice” to both causes. It concluded that there “are no simple answers to the war in Vietnam, or to racial injustice in this country.” The Washington Post another Democratic mouthpiece, attacked the good Doctor through their editorial board by writing that Dr King had “diminished his usefulness to his cause, his country and his people.” A political cartoon in the Kansas City Star, depicted the civil rights movement as a young black girl crying and begging for her drunk father Dr King, who is consuming the contents of a bottle labeled “Anti-Vietnam.”

In all, 168 newspapers denounced him the next day. Johnson ended his formal relationship with King. “What is that goddamned nigger preacher doing to me?” Johnson reportedly remarked after the Riverside speech. “We gave him the Civil Rights Act of 1964, we gave him the Voting Rights Act of 1965, we gave him the war on poverty. What more does he want?”

The whole of the Mass Establishment Media, and the Democratic party, starting form the President Lyndon Johnson and going down to the state level and even amongst the Dixiecrats and the Southern Democrats, all aligned with the Northern Democratic party to smear Dr King as a disturbing anti-war agitator and as someone to be “done with” as they often described him…

Even the African-American establishment, fearful of President Lyndon Johnson’s reaction, and also aligned with the Democratic party also distanced itself from Dr King, and attacked him as a Fool on a Fool’s errand…

The NAACP under the leadership of Roy Wilkins refused to oppose the war and explicitly condemned Dr King’s effort to link the peace and civil rights movements into a powerful alliance, and instead they disowned Dr King…

Whitney Young, the leader of the National Urban League, warned that “Johnson needs a consensus. If we are not with him on Vietnam, then he is not going to be with us on civil rights.”

Jackie Robinson, the celebrated African-American baseball player and civil rights advocate, wrote to Johnson two weeks after King’s speech to distance himself from the civil rights leader by saying: “While I am certain your faith has been shaken by demonstrations against the Viet Nam war, I hope the actions of any one individual does not make you feel as Vice President Humphrey does, that Dr. King’s stand will hurt the civil rights movement. It would not be fair to the thousands of our Negro fighting men who are giving their lives because they believe, in most instances, that our Viet Nam stand is just.”

Additionally most all of the Christian and people of faith, who were donors to the Southern Christian Leadership Conference, wrote to Dr King in order to announce that they were pulling out their support, and will never support him in the future, because of his dangerous path to oppose the war…

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Imagine all the News Media, all the newspapers, all the television stations and Channels, all the Powerful Democrats, the President and the Vice President of this country, the whole of the Democratic party, all the Governors and the legislatures, and all those powerful establishment figures and financiers — all being arrayed against Dr King because he dared to oppose the War in Vietnam…

No wonder I truly believe it is their culpability that led to his death. It is as if they all collectively put him on their gun sights, then pulled the trigger that struck the cordite, that caused the explosion that released the bullet that struck Dr King’s heart and pierced his body through and through.

Dr King was killed by a Mass Media and Democratic party execution in public. An otherwise described as an “Assassination by Smear” following a tremendous character assassination, the likes of which we hadn’t seen until the current frenzy of the Media seeking blood of this new champion of the people that sits in the oval office today…

History repeats itself, except every time it gets a little worse for wear.

Yes, Dr King was literally and figuratively assassinated by the Democrats who wanted to continue the war in Vietnam and Indochina, in a wholesale way, for their own continued corporate profits of the military industrial complex machine, and for the personal interests that satisfied the Agenda of the Democratic party and the bloody Texan and Democratic party Machiavellian operative LBJ, who already had the blood of the most popular President Jack Kennedy, on his hands.

And that is why Dr Martin Luther King also “had to go” because not only he spoke eloquently against the Vietnam war, but he was a great leader, and intellectually strong and able to connect the dots for all the people to understand the corruption of the Democratic party and the evils of the War since as he said: “Injustice anywhere, is injustice everywhere.”

Dr King was a man of peace, and when he saw Peace destroyed in Vietnam, he understood that Peace was destroyed back at home in the United States too. And since he took it upon himself to speak everywhere, and anywhere, and because in his talks to thousands of young demonstrators, he stirred up amazingly vivid passions, he had to be silenced. He “had to go” lest the Democrats lose the next elections.

Indeed, the evil and calculating people amongst the leadership of the Democratic party, sought to assassinate Dr King several times. Assassinations were ordered and held back, such as the one time when he spoke on the United Nations Plaza on April 15th of 1967 in New York City and was sighted by the assassin’s gun scopes. At the last moment this plot was foiled, and the Democratic assassins thought better of it, and rehashed their plan, for when the circumstances appeared better. They determined to kill Dr King in the South, in order to shift the blame to others, and they did just that — playing the peace card all over again, and causing division and discord by employing the race identity card in Dr King’s assassination, and then causing there mass riots in all American cities that burned down the ghettos of the Black American  communities, and further inviting oppression by the Police…

But that’s another story of why the Democrats are still exploiting the Black Americans and the Minorities in the same way as the days of plantation and by always sowing the seeds of fear in their hearts — they maintain their control over the “Slaves” and their descendants.

Yet as Dr King always said: “It Is the Truth that will set us All, Free”

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Dr King was well aware of all the Democratic party Evil and their involvement in the creation of the KKK, and their desire to continue the plantation politics of the days of Slavery —  and that is why he was a staunch Republican.

And because Dr King would never submit to the Democratic party’s plantation politics, he identified fully with the party of the Great Emancipator Abraham Lincoln. And indeed he was hated by the Democrats for that, and as the anti-war demonstrators all over the country were brewing up, with all the young people who were protesting the war in Vietnam seeking new uncorrupted leaders, and splintering away from the corrupt Democratic party of LBJ — Dr King became one of the Leaders of the March called the “Spring Mobilization against the war in Vietnam” and thus the race to kill him intensified…

And as he further alienated the Democratic party, the Democratic liberal establishment became vengeful, and more and more sought to silence him for good, because Dr King had become a serious threat to them when they found out that he planned to mobilize mass demonstrations, and civil disobedience, aimed not only at his old foes in the segregationist Democratic party and KK weaponized Southern Dixiecrat States, but also against the Democratic party politicians north of the Mason Dixon line, who he correctly believed were failing to act to stop endemic poverty. And because through his campaign against the Vietnam War, Dr King had already become the most hated person by the Democratic party, he now became their assassination target, because they wanted to shut him up for good, as they saw that there was not another way to stop him, or corrupt him, or even embrace him. Of course as we saw, they attempted to discredit him, they smeared him, they slandered him, they painted him as a dishonest stupid man, as a philanderer, and in general, they painted him “black” in their evil ways through a vast campaign of character assassination that predated the physical assassination of Dr Martin Luther King, by the deep Democratic State, the Mass media, and the Establishment, that had earlier killed the most popular President too…

As it turns out, he didn’t care too much about his Life, because he was not a fearful person as all the Lord’s servants can be rather brave. And indeed in August of 1967, Dr King told the SCLC that he was calling for activists to “dislocate” northern cities with nonviolent civil disobedience campaigns, demanding action on federal aid. He said he would consider tactics, such as school boycotts, blocking plant gates with unemployed African-Americans, and mass sit-ins in federal buildings — and that although this was a dangerous policy that would elicit a strong response from the Federal government — he was willing to take the risk associated with that campaign.

It was then that all hell broke loose, as the New York Times, that was in the past, a seeming ally of King’s during the time of his civil disobedience campaign in the South — now was furious and turned against him in a violent way and they denounced him as a dangerous agitator and a Communist sympathizer. Two days after King’s SCLC address, the New York Times editorial board called King’s ideas a “formula for discord” that will bring the country to the brink of Civil War. The so called “newspaper of record” the Democratic Establishment New York Times, also complained that there is an “inherent contradiction in Dr King’s summons to the Negroes to act “peacefully but forcefully to cripple the operations of an oppressive society” and that he aims for Civil War. The Editors also falsely wrote at the front page of the New York Times, accusing that “Dr King himself has acknowledged that nonviolence is losing its appeal” and that “Once the spark of massive law-defiance is applied in the present overheated atmosphere, the potential for disaster becomes overwhelming” but that is apparently what King wants to do…

This inflammatory character assassination and slandering against Dr King was completely false, because MLK was absolutely never, an advocate for any kind of violence. He studied, practiced, and believed in the Ghandian form of Non-Violence called Ahimsa. He was a man of pure Peace, and he preached Love, not hate, first and foremost.

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And although the Democrats, and all those on the left, both during King’s time, and more so today, used and continue to use violence — Dr King spent all of his life trying to prevent the rioting, and the violent unrest. That proves that his very nature was exactly the opposite of what the New York Times falsely claimed that they were so concerned about in Dr King’s pivot of the civil rights movement, against poverty, and against the war in Vietnam. To back my point, we see that back in February of 1968, Dr King, warned the people in his speeches, during his tour of the South, and in his tour through Alabama, that “increased rioting could lead to a right-wing takeover” of our country and that the movement has no right to give them that excuse, so they should always stay peaceful and peaceable. In his speech, he also pointed to the segregationist governor George Wallace, and his Presidential bid, by saying this: “Every time a riot develops, it actually only helps George Wallace” to become President.

Later, when Dr King was speaking about his plan to take the poverty protests to the doorsteps of the Democratic National Conventions — he portrayed his path of Ghandian nonviolence, as the golden middle path, of salvation, between acquiescence, and violence. He went on to say this: “We need an alternative to riots, and to timid supplication” and the “Middle Way” is Civil Disobedience and NonViolence.

But at that moment, any kind of tolerance for Civil Rights Disobedience, and peaceful assembly, had ended at the Mason-Dixon Line, because of the Establishment Democrats that by now really hated Dr King, and saw him as enemy Number One.

MLK understood that, and he launched the Poor People’s Campaign, aimed at providing good jobs, housing, and a decent standard of living to all Americans, and in his Mountaintop speech he correctly forecast that he will not be amongst the living for very much longer, but he was planning a path for his people to follow even after he would be gone.

He was indeed a prophet and he knew the hour for him to rejoin the Lord had come.

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Indeed I am reminded of Dr King today, because more than 40 years before American protesters took to the streets of New York City, and Washington Square, and Wall Street, and many other locales and city centers, to “occupy” spaces in order to protest inequality — Dr King had proposed a massive tent encampment in Washington, D.C. to demand action on poverty.

That was the heart stoping moment, and when suddenly Dr King’s Life came to an end, from the bullet of a crazed Democrat who was whipped up into a frenzy from all the hate mongering against Dr King from the popular Mass media, the all powerful newspapers, and all the TV channels. Identity politics and the race card played by the Democratic Party killed Dr King directly and indirectly.

This indictment stands firmly as we have observed how the Democratic party deals with it’s enemies, time and again, and we see this old story playing out again today, in a similar way, when we observe what the Democrats and the Mass Media Establishment, attempt to do today by turning the fragile minds of the deluded Democrats and those foolish enough to believe them, against a popular People’s President.

Back in the Day of Dr King, all his process of fighting poverty, ended when Dr King was assassinated during his campaign to organize the garbage & sanitation workers in Tennessee, to protest poverty, and inequality. It all stopped, because in April of that year, and just before he was able to set up the encampment of the garbage collectors, and well before he had organized his fellows and his leadership team — he was felled by a registered Democrats’ assassin bullet at the door of his motel room.

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His widow Coretta Scott King, along with the simple people of the whole nation — cried and mourned him, and when she along with civil rights leader Ralph David Abernathy, finally gathered their wits — they attempted to go ahead with the plan to create what they called the “Resurrection City” for the garbage haulers, the homeless, and the destitute poor…

It was not to be.

The only camp that was created, was the “Resurrection City camp” that was already planned by Dr King, and that alone lasted only six weeks, until the time that the police under Democratic controlled administration, attacked the camp, and then moved in, to shut it down, and with harsh violence evicted all of its inhabitants, burned their possessions, and they covered their ugly acts, by pointing to three sporadic acts of provocational hooliganism, as justification for their violent war on the homeless people. This was similar to what the Democratic Mayor of Seattle did to the homeless city of Seattle under the pretense of law and Order. Of course this was the pedophile Mayor of Seattle enacting this ugliness in 2017, but the facts are the same.

People were horrified, saying that the crushing of the “Resurrection City Camp” was worse than any of the police violence they saw in the South: “It was worse than anything I saw in Mississippi or Alabama,” he said. “You don’t shoot tear gas into an entire city because two or three hooligans are throwing rocks.” is what Andrew Young said at the time…

And that is how Dr King stopped speaking against the duplicity of the Democrats in their search for votes…


Dr Churchill


Following King’s assassination, the mood in America shifted quickly, and Dr King was remembered fondly once again…

President Johnson, who had terminated all communication with Dr King, after the latter spoke against the War in Vietnam — praised him.

Indeed LBJ, who had cursed King’s name — now went so far as issuing a statement saying the “Heart of America is heavy, the spirit of America weeps.”

Following Dr King’s death, Georgia’s segregationist Gov. Lester Maddox, a frequent critic of King, even begrudgingly allowed Georgia’s flag to fly at half mast.

Bobby Kennedy, who once authorized the wiretaps of Dr King’s phones, attended the slain Civil Right leader’s funeral and he spoke eloquently and bravely in a eulogy to be remembered for ever, by saying: “He gave his life for the poor of the world — the garbage workers of Memphis, and the peasants of Vietnam.”

And that’s how Dr King’s vision, his purpose, and his work, were reconciled for the rest of time for All Americans…

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Seeing this beautiful full moon that we all saw these last few days, I was reminded of my speech a decade ago in front of the young future astronauts from the NASA AeroSpace students, in an event in Seattle’s Museum of Flight where I said to considerable applause that:

“We must get back to the Moon — soonest — even if only to appreciate the beauty of this Earth we call Home.”

To this day, I still strongly believe that we are best able to see the true beauty of the Earth from afar.

We can truly feel the longing for this eternal home of the Human Race, from far out in Space.

And maybe we can also define the purpose of our existence better when we are far from Home…

So onwards Christian soldiers, to the Moon we Go…

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As the legendary Moon shot mission brought us so much to be grateful and to recall:

“When I was the last man to walk on the Moon in December 1972, I stood in the blue darkness and looked in awe at the Earth from the lunar surface… What I saw was almost too beautiful to grasp. There was too much logic, too much purpose — it was almost too beautiful to have happened by accident.”

–NASA Astronaut Gene Cernan


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Dr Churchill


Surely the New Space Council will help us put the assets in place and maybe assist the process to help us get there, but Project Ptolemy will truly be the ones that will fully materialize the means, create the support infrastructure, and fulfill the Purpose to get there.

And that is our Vision today as is encapsulated in my Mission & Vision Statement for Project Ptolemy hanging up behind my desk on the deck of the USS

“Go back to the Moon and built our launchpad, & stuff, because that’s how we will bring Human Civilization to Space.”

I feel it in my bones for a long time now…

And it all started when as a child, I read this quote bellow from the legendary astronaut and navigator celestial Gene Cernan, who said this:

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Entrepreneurship Is a High-Stakes Game and funding your Startup is at the Heart of it all …

So here is the supreme list of the “dirty dozen” of Startup Capital Raising Methods that you can employ right away…

Because still today, after thirty plus years as an Angel investor — I get asked to mentor entrepreneurs and when we meet, always the first question is “How do I find the money to start my business?”

And I always answer that there isn’t any magic to it, and contrary to popular myth, it is quite easy to do if your business has the simple quality of being fundable.

Of course the Entrepreneurs always like to fantasize that somebody is waiting in the wings to throw money at them, just because they have a new and exciting business idea, that in due time — will no doubt change the world as we know it.

Once that exchange is done — we can move on to Reality Check territory, where I have to explain that there are many more options available for funding a starting business, than they might find when looking for financing to buy a car, a home, or any other major consumer item.

So if you have the urge to be an entrepreneur, I encourage you to think seriously about each of these, before you zero in on one, two, or three, and then get totally discouraged if those few options, don’t work for you.

Of course, every alternative has advantages and disadvantages, so any given one may not be available or attractive to you.

For example, professional investors put great priority on your previous experience in building a business, and they expect to own a portion of the business equity and control for the funds they do provide. These are tough for a first-time entrepreneur.

Thus it is always a question of what you qualify for, and what you are willing to give up, to turn your dream idea into a viable business.

So here is my list of the 10 most common sources of funding today, in sequential form, with some rules of thumb to channel your focus…

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Topmost are the incredible DOTs that you can see up above that help involve and inform the fundraising of every intelligent Startup that seeks the help of the American Angels.

Naturally every funding decision is a complex tradeoff between near-term and longer-term costs and paybacks, as well as overall ownership and control. Yet with the many options available, there is no excuse for not living your dream, rather than dreaming about living. As a general rule, professional investors will expect that you have already put your own money in the Startup and that you already have commitments from friends & family, in order to show your credibility. If yourself, or your friends and family don’t believe in you, you shouldn’t expect others and especially professional outsiders to jump in. Your own pocketbook, and your F&F are the primary source of personal and non personal funds for very early-stage startups.

As you read this article, you shall see, that all of the other options besides the incredible DOTs of the AMERICAN ANGELS, require far more work and commitment on your part, in order to maintain and grow the Startup because there is no Alladin’s magic djinnie, Irish pot of gold at the end of the rainbow with a green gnome marking the spot, or some treasure money from a long lost Pirate relative that hid his Spanish golden doubloons in a deserted island of the Caribbean, but there are DOTs and I see them everywhere…

However here is the supreme list of the “dirty dozen” of Startup Capital Raising Methods that you can employ right away:

1) The incredible digital currency named DOT allows for an Internet Coin Offering (ICO) to raise abundant capital for your Startups. This method of the DOTs is the newest digital currency that helps us perform an ICO with a digital currency that is solid, and as a FinTech software token, is not subject to SEC approval, but rather is a simple SAAS service method of raising Capital for a Tech worthy StartUp. The American Angels specialize on education the World about this method of ICOs for all Tech & Science Startups, and this is the current iteration of this budding method of Fundraising.

We got our start in the Silicon Valley and in the Pacific Northwest, and You could attend a meeting of the American Angels in Seattle, in Bellevue, or in San Francisco, and Stanford University, in order to see if this system of ICO funding via the digital SAAS token currency DOTs, is for you, and for your Startup. Look for upcoming meetings at the American Angels Crowdfunding Meetup site here: or and RSVP to the next meetings to educate yourself fully.

2), 3), 4), Bootstrapping, by Self, Friends, & Family. The truth of the matter is that you can partly or even fully jumpstart your Startup with these Big Three, at the earliest stage. These are the TOP-3 methods of funding your Startup: 1) By Yourself bootstrapping it. 2) By your Friends pitching in. 3) By your Family giving you the capital you require. So these 1,2,3, are the top funding mechanism for Startups because these days the overall starting costs of a digital business, are at an all-time low, and over 90% percent of all startups are self funded, through bootstrapping for the first year of operations and sometimes all the way up to their 18 month energy limit. Of course for someone straight out of school, it may take a bit longer to save some money before you start your company, but what the hell are you going to do with the Financial Aid and your Student Work, if you cannot save some of it for your dreams?

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And this method truly helps your Startup dream come to the world and grow organically, in the protected garden of your self, friends & family’s patch. And there are many other massive advantages of bootstrapping, such as the fact that you don’t have to give up any equity or control to others.

Yet you still have to built an Executive team of co-founders, and share fairly equitably some of the Startup equity with them. But for all practical purposes the business is owned by the Founders alone, at this stage, and this gives you a certain kind of Freedom that is unprecedented, and a rather freeing experience, to do as you damn well please.

5) Small Business Grant: These are government funds allocated to support new technologies and important causes, such as education, medicine and social needs. A good place to start looking is, which is a searchable directory of more than 1,000 federal grant programs. The process is long, but it doesn’t cost you any equity.

6) Start an online crowdfunding campaign: This newest source of funding, where anyone can participate as the JOBS Act passed by Congress in 2011 and regulated by the SEC in 2015, is exemplified by the internet schemes that help you fund your project online and can be found in sites such as Go-Fund-Me, Indie-gogo, Kickstarter, etc. Here is where many internet savvy people make online pledges to your startup during a campaign, or to pre-buy the product for later delivery, or give donations, or qualify for a reward, or even for a partnership, or a job deal, or to participate in the gig economy and the sharing internet economy, etc.

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7) American Angel Investors from your local business community: Most metropolitan areas have groups of local high-net-worth individuals interested in supporting startups, and willing to syndicate amounts up to a million dollars for qualified startups. Use online platforms such as Gust to find them, and local networking to find ones that relate to your industry and passion. For example American Angels is everywhere, and can be accessed from here: or here:

8) Venture Capital Investors: These are professional investors, such as Kleiner Perkins, Sequoia, Draper, Accel Partners, Bain, Graystock, and many others who invest their general partners’ funds, that are derived from institutional Capital, in some qualified startups, usually Tech and Science, with a proven business model, great Executive team, and ready to pursue growth & scale. These VC investors typically look for big opportunities, needing a couple of million dollars or more, with a proven team of executives. Always must look for a personal and warm introduction, to make this work.

9) Join an incubator or an accelerator to help yourself find your way and the means to find your niche. These organizations, such as Y Combinator, and many others, are quite popular these days, and are often associated with major universities, community development organizations, or even large companies. Most provide free resources to startups, including office facilities and consulting, but many provide seed funding as well.

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10) Negotiate an advance from a strategic partner or customer and thus find a major customer, or a complimentary business, who sees such value in your idea that they are willing to give you an advance on royalty payments to complete your development. Variations on this theme include early licensing or white-labeling agreements.

11) Trade equity or services for startup help, for your early stage needs. This is most often called bartering your skills or something you have for something you need. An example would be negotiating free office space by agreeing to support the computer systems for all the other office tenants. Another common example is exchanging equity for legal and accounting support.

12) Seek a bank loan or credit-card line of credit: In general, this won’t happen for a new startup, unless you have a good credit history or existing assets that you are willing to put at risk for collateral. In most of the United States, you may find that the Small Business Administration (SBA) can get you infusions of cash without normal backup requirements.

And there are of course millions of other ways that you can raise Capital for your Startup.

So now is the time to go out and find yours…

Please keep in mind that all of these methods are available to all of you, and you are only limited by your resourcefulness, by your imagination, and by your creativity, in finding and connecting the DOTs, and the Capital, you need, and then pursuing them to your benefit, to the benefit of the Startup that you are building, and to the utmost benefit of that dent we’ve trying to put on the Universe…


Dr Churchill


To your best success.

Use these Top Twelve Methods with Caution because they are highly effective and can be outlawed any moment now or within the next twelve months… 😉

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Posted by: Dr Churchill | January 2, 2018

The American is the Englishman left to himself…

Alex de Tocqueville said that “The American is the Englishman left to himself” and it seems to be just right as descriptive phrases go…

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Edmund Burke, wrote the greatest British encomium to conservatism, when he was a Whig, titled “Reflections on the Revolution in France” which is a political pamphlet and published in November 1790. It was indeed one of the best-known intellectual attacks against the French Revolution, and Burke’s “Reflections on the Revolution in France” to this day is considered the defining tract of modern conservatism, as well as an important contribution to international theory. Above all else, it has been one of the defining efforts of Edmund Burke’s transformation of “traditionalism” into a self-conscious and fully conceived political philosophy of “Conservatism” that informs the ideological wars of today and shines the cathartic light of day upon the plantation politics of todays Democratic party in America and the New Labour party in the old Blighty.

is one amongst all of Edmund Burke’s books, speeches, and pamphlets, has not been easy to classify, because academics have had trouble identifying whether Burke, or his tract, can best be understood as a realist, or an idealist, a Rationalist or a Revolutionist, supporter and enthusiastic political philosopher. Yet, largely thanks to its thoroughness, superb rhetorical skill, and awesome literary power — Burke’s “Reflections on the Revolution in France” has become the most widely read of Burke’s writings and a classic text in political theory. Still today, in the twentieth century, it has greatly influenced the conservative and the classical liberal intellectuals, who recast Burke’s Whiggish arguments as a clear critique of all communist, revolutionary, leftist, socialist, and illiberal political statist programmes.

Now Daniel Hannan, who is a Tory, an ultra euro-sceptic conservative MEP, in fact has written a great encomium to Burke’s pean to Whiggery, that was last seen hiding inside Burke’s “Reflections on the Revolution in France” of 1790…

The title of this new conservative achievement is “How We Invented Freedom & Why It Matters” by Daniel Hannan, and it is a joy to read and think through…

Interspersed with the eloquence of Macaulay or Trevelyan – both of whom are liberally quoted here – Hannan sweeps us through English history to show the triumph of law-based liberty and “that total understanding which can only exist between people speaking the same tongue”.

And with incredible ingenuity, he finds the marks of this genius in almost everything the English have done.

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I say “the English” because Hannan has no race theory, pointing out, for example, how “English” oriental people can be in Hong Kong, Singapore or India – but he certainly believes in the Anglo-Saxon tradition. The Norman Conquest was, in his view, a “calamity” since it is because of Saxon Witans, Saxon law, and Kipling’s Saxon yeoman who “stands like an ox in his furrow” demanding fair dealing, that we are a free people today. He even complains that the Normans, being more snooty, let us keep plain Saxon words – cow, pig, lamb – for living animals, but imposed their own French-derived ones for the cooked version – beef, pork, mutton.

There are some Great Passages here as one shows how – despite having had what was called the Peasants’ Revolt – the English were never peasants at all since they had property rights. Another explains how our freedom to make our wills in favour of anyone we wish, upholds the rights of property by extending them beyond death, whereas on the Continent, the law makes you leave things equally to your children.

But though this book is ultra-patriotic, it is also global. “Let observation, with extensive view, survey mankind from China to Peru”, wrote Dr Johnson. That is what Hannan does, particularly from the latter vantage point. He is Anglo-Peruvian, brought up mainly in Peru, and this enables him to contrast a Spanish-based polity where no one believed in the rule of law, with our own dear habits. He says he loves Iberian culture but, the more he knows both, “the harder it is to sustain the idea that the English and the Spanish speaking worlds, are manifestations of a common Western civilisation”.

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Hannan’s obsession is not England, but the Anglosphere. Out of it all, came the Magna Carta, the Civil War, the Glorious Revolution, and then came along the non English bits – the American Revolution, for instance, and the Statute of Westminster, which relinquished British parliamentary control over Canada, Australia, New Zealand and South Africa. Part of his theme is captured in the couplet from a play that convicts first performed in Sydney in 1796: “True patriots we, for be it understood, that we left our country, for our country’s good” Either that or was it in order to beat us at cricket?

Hannan shows the continuities and the links of AngloSaxon culture to great effect. I am ashamed to say that I had not known, before reading this book, that Abraham Lincoln’s most famous phrase was invented by John Wycliffe in 1384.

Wycliffe’s prologue to the earliest English translation of the Bible said that “This Bible is for the government of the people, for the people, and by the people.”

And some three centuries later, the 16th American President, Abraham Lincoln echoed that sentiment in his Gettysburg address rather deftly, so much so, that he now owns the phrase.

To his credit, he stole it beautifully and restored it to a far greater height of Political Reason than any of the previous users. The fact that our Democracy today still utilizes this wonderfully worded sentiment that was “smithed” over the passage of time and over many centuries of lugubrious existence is n an of itself a testament to the power of biblical rhetoric… in the power of the 1, 2, 3, ascending tri-colon of the Art of Oratory that the Great Emancipator was a sublime practitioner.

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Today, Hannan believes, that these awesome virtues of the Anglosphere, are more secure in governments like that of President Donald Trump in America, Tony Abbott in Australia, Stephen Harper in Canada, and John Key in New Zealand, than in today’s British government, struggling to leave the totalitarian European Union. Yet still being left behind the EURO curtain, even thought the BREXIT referendum was quite clear as to the intent of the British people. And even though the slow cooking method of Teresa May that betrays her personal fears of abandonment, and her efforts at appeasement of her “Herr Fuhrer” friends in Brussels and Berlin, have in many cases supplanted the will of the people — we are certain that their clarion call for Liberty will be resoundly heard across the whole of Europe and the World.

Still in Hannan’s mind, the love of liberty is above all else, more fully expressed and protected within the US Constitution, where it is enshrined far deeper, than in England’s own parliamentary sovereignty in its current, and debased form. Because in the United Kingdom of today, the government represents very few Free Englishmen, in its bondage under the EU overlords and their Nazi “Gauleiters” the likes of Mr Junckers and all the other Eurocrats. And until such time that the Conservatives stage their own Glorious Revolution, and oust Auntie Teresa, the wiccan ugly witch who conspires to deny their Freedoms — there is no end to the grave humiliations that she and her lot will put us all through…

Here is where Hannan quotes with approval Alex de Tocqueville when the latter stated that “The American is the Englishman left to himself” when he argues for a revised British Bill of Rights – sort of a 1689 constitutional bill, adjusted for today and with modern knobs onto it, in order to Americanize the English constitution, and thus, paradoxically, make it even more “English.”

It is all such a tremendous book, that I feel sad to say that I do not, strictly speaking, agree with its classification as history, since its account of ever-increasing freedom, for example, cannot properly be squared with the royal drive for control that lay behind the English Reformation. Indeed, as Hannan half acknowledges, the persecution of Catholics, was a constant theme of more than 300 years of our all too English history, going far beyond a reasonable suspicion of papal power in both length of time, intensity of Reforms, and in the ceaseless destruction of Monasteries and Catholic churches, proves beyond reasonable doubt that the the English people detest foreign control…

You see?

That’s how it’s done.

Drive the parish Papal Talibans out to sea… and reclaim your country.

The same will happen with the EU overlords.

They will be driven out to sea so that we can be left alone and Free to dispose of our own affairs.

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But I do not want to complain too much here, because as Hannan himself quotes Renan, “Getting its history wrong is part of being a nation.” And the admirable way Hannan gets our English history wrong, works to the good for all of us.

Even if it is not always true that we have upheld liberty and the law, it helps us to do better if we believe that this is our special role in the world. In all countries, at all times, there are a shocking number of people who want to diminish freedom, and at the very least we are not one of them.

At in the final analysis, the enemies of Liberty, at least within the Anglosphere — will certainly never succeed, without a fierce fight.

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And we also know how to win those fights were everything is at stake, as our grandfather Winston Churchill fought and proved.

And as the Liberty that is still ours, proves beyond reproach.

And as along the way we managed to secure the Freedom of many other nations and various Peoples too…


Dr Churchill


“We should remember who we are”.

Indeed, we should.

And, I am happy to play along, even if it might involve a bit of false memory syndrome, because Daniel Hannan is surely right, when he says that certain trends in the world today, favour what he advocates as the elemental pursuit of Freedom and Liberty…

One interesting example is how the Republic of Ireland, which so long chose to define itself by how anti-British it was, is now a much more relaxed part of the Anglosphere.

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Another is that the prolonged agonies of the eurozone, after its apparently successful beginnings, are showing the world how painful and foolish it is to impose a new order upon disparate and vivid nations.

Instead, we few English, we happy few, by contrast, have become many, and spread Albion’s seed freely all over the place that we now have comer to call Anglosphere…

And we can surely even win the fights to come, if only, when Daniel Hannan blows “Reveille” we weren’t so sunk in swinish slumber, or drunken stupor, as we are now fond to be wallowing in the sea of Kool-Aid drinks the hypocritical leftist illiberals have gotten us accustomed to drown our liberty, along with out sadness & sorrows into … as a concentration camp diversion due to drinking way too much German plonk.

So go read Hannan’s book and give me your thoughts here:

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Posted by: Dr Churchill | January 2, 2018

Let’s get to work…

Cyberwar, cybersecurity, and cyber sabotage, are very much in our mind, and on our plate today, as North Korean ICBMs with nuclear heads target most of the major US cities according to intelligence. Of course we all know that the Korean missiles are the tip of the arrow of the Chinese Military, that provide plausible deniability to our adversary and commercial ally — People’s Republic of China.

And this is what I remembered when I thought back on Thomas Jefferson, who had been away as ambassador to France, for three years right after the American Revolution, and who when he came back home, asked: “What did I miss?”

In the New Year, we all have a “What it is that I missed moment” because stuff & shit, happens all the time, all around in the world, and we keep learning and thinking about that, and about what is right and what is wrong, and what has been left out of the Mass Media News stories, that we best get to know soonest.

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Because we all know that it is our responsibility to be educated and it’s always up to us to keep abreast of the News and the Intelligence that needs to be read behind the News. And if you do that in earnest, you get ti know the stories because even though you might have missed important stories and events, that continued to develop as we were traveling around the World on a Lecture tour — things unfolded as I had predicted about the important events of this year, like the first cyberwar that our enemies brought against the United States and won since they caused all the guidance and navigation systems of our Naval Fleet and the Air Force and our Missile Command, to fail. They demonstrated that Victory quite well, when they caused our navy vessels to crash onto each other, and onto random commercial traffic, with tragic loss of life and other terrific consequences that placed our dominance on the High Seas in question and doubt.

So of course, we lost that cyberwar, quoting an anonymous US government official to whom I had spoken in the waning months of the past year 2017 that saw the exploits of the Chinese hackers into our satellite GPS systems being successful. Of course, in the months since the navy ships collisions, the scope of that cyberwar has become even more apparent, as has now all of the imagined scenarios we used to prepare. Our nightmares have turned out to be true, but also to be the tools that mislead us terribly and throw us off target.

Mainly because we thought that cyberwar, would involve hacking into our terrestrial systems, denial-of-service attacks, manipulating data, or perhaps taking down the power grid, telecommunications, water supply, nuclear plants, or banking systems, and we missed that it would be a war directly targeting the human guidance element that results from the GPS system that is rotating above the Earth’s atmosphere.

It was that GPS system that was hacked and purposefully failed us. And in turn this failure destroyed the trust of the navy navigators, the pilots of said ships, and our gunboats, same as our Air force pilots, and our missile guidance operators — onto the same system that is vital for anything that we need to do and that involves telemetry and telematics.

In this version of cyber warfare it is indeed, we, not only our machines, that were hacked, because on the US Navy we have several layers of observation and command for the vessels to follow a certain course, and they all failed massively as the various collisions proved. The machines were simply the vector by which it was done, but the human assets failed like a series of dominoes as well.

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The satellite GPS algorithms were not modified by the Chinese and their North Korean brotherhood of malicious hackers, but the GPS satellites’ positioning ability was. And so was the trust that these satellites had earlier given to the navy navigators, and the captains, and pilots and now all their coordinates are suspect, and our faith on the system has been badly shaken. The Chinese hackers unleashed imaginary bots, that masqueraded as phantom shipping traffic, and at the same time masked the real vessels sailing and operating nearby, and thus caused our vessels to maneuver onto the oncoming traffic, and cause catastrophic mid-sea collisions.

Now, we could effectively compare the current state of algorithmic big data satellite hacking systems, the physical take over of satellite communication systems, by one of our enemies, and the requisite Artificial Intelligence required to accomplish this, with our wish for Technological Superiority, forgetting that sometimes we need less Tech, not more. As a matter of fact, we need less tech that goes badly awry, and we need more human intelligence to fall back on. We need now more paper maps and charts to compensate for the digital ones that get hacked and become the “Trojan horse” and the onboard enemy saboteur.

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And in all of my North Korea Nuclear Threat talks, since the Naval “accidents” and the various Navy vessel Mid-sea “Collisions,” I’ve also used that image of our overt reliance on High-Tech that can be our downfall, since it perfectly sums up, and encapsulates the state of Cyberwar against our enemies, but also against those friends who are now trying to come to grips with the monsters that this cyberwar has unleashed, and they want more technology, instead of more disruptive technology and old fashioned Human Tech to rely upon.

This image also perfectly captures what we should be afraid of AI, not that it will get a mind of its own, but that it won’t and will continue its relentless pursuit of our ill-considered wishes, whose consequences we don’t understand.

And this, is what we must fear the most, because we must also consider the abuse of AI by those in military power, and in positions of authority, like the Admirals that have close contacts with the military industrial complex that always pushes for more fancy weapons systems that cannot operate on the disrupted battlefields of tomorrow that has suddenly arrived. This cyberwar pushed the food off of our plate, because too few people understand, let alone worry what foreign powers will do with the abundant AI that can hack into our satellite systems and our terrestrial radars, and guidance and navigational systems onboard our vessels and our flying assets, missiles, and airplanes, as well as rockets of all kinds…

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And we also have to think about the fragility of the whole of our satellite fleet, and our other celestial assets, even more than what we worry about the naval fleet, or the missile, and gunboat fleet, that are guided by them.

At least after many decades of government’s complacency in Space, we finally have a SPACE COUNCIL that was inaugurated by President Trump, and that is the trenchant light that we need to shine on the Heavens Up Above too.

Now, I make the case that we don’t need to look to a far future of hacking enemy’s AI in order to see a runaway objective function with the unintended consequences of their algorithms.

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That’s my call to all of you thinking, like me, about what we’ve learned in the past year, and what we must resolve to do going forward.

Most important is to give up on fatalism, and the idea that technology is going to make our our military and our world a safer place to be, and that the future we hand on to our children and grandchildren will be better than the one we were born into.

Let’s get busy making a better world, and a safer world by re-learnig the ancient skills of the Mariners that were able to navigate accurately by the stars and the landmarks using a magnetic compass and an astrolabe. Because if we cannot have these capacities now — we will eternally beholden to a technology that can be hacked at will by our enemies as they demonstrated and that will push our missiles and our airplanes and vessels astray and thus make our greatest military assets obsolete.

Yet, I am optimistic not because the road ahead is easy but because it is hard.

And this is my faith in humanity, and the American exceptional Spirit of Innovation and Enterprise coupled with that unique Spirit of Liberty.

And it is that we can rise up when the circumstances demand it, to meet the great challenges ahead of us.
Because it is a high moral imperative to do so. It is not a choice, not intelligence, nor creativity, that is our greatest asset — but this sense of a Christian Moral Imperative to safeguard and save Western Greco-Roman Christian Civilization.

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Please keep that in mind because things will surely get much worse before they start turning around and begin to be getting better.

But we can choose Life, and Decency, and to Fight for our Democratic Republic, because this is the only way for us to lift each other up, to build a war machine that is not fully reliant on electronic tools that an EMP ICBM could render completely useless in a few seconds, and to create a resilient all inclusive economy where people’s well being and basic needs matter far more than luxuriant High-Tech toys that are easily broken.

Surely, we can dream big dreams and solve big problems, but we don’t need an electronic donkey substitute when we can have a platoon of real donkeys, mules, and horses, for far less money than the cost of a single Boston Dynamics built fake mule.



Dr Churchill


So instead of using technology to replace people, and beings, we should use it to augment the living assets, so they can do things that were previously impossible.

After all the most important Capital in every war is always the Human Capital and the power of Intelligence to subvert, subterfuge, and sink, the enemy’s morale, their psychology, and their will to fight, along with all of their military plans – long before the war has even started.

And that is what Ulysses taught us from that long ago famous and utterly successful Trojan war of the cunning Man winning against the brutal strength of the barbarians…

After all, according to Homer, Ulysseus’ heroic trait is his cunning intellect, his intelligence, and his Stratagems that have elevated him high enough, to be considered as a “Peer of Zeus” in Counsel, in Strategy, and in Military Genius & Vision.

So now, we only have the use of our natural Human Intelligence in order to thwart our Enemy’s plans so we best get cracking.

And until such time that our Satellite technology gets “hardened” and improved to that stage where we can reliably outfox and outwit our opponents — we need to go low tech and disruptive tech to be able to stem the tides of Nuclear War and Total Catastrophe, and replace them with a conventional show of force in the Skies Up above…

A showstopper for our enemies is what we need to produce now urgently…

And that is what we are busy building as we speak.

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Posted by: Dr Churchill | January 2, 2018

Startup RM = Revenue Models for your Startup

Here are a dozen different Revenue Models for Startup Companies for the founders and the executive team to think through and establish for their own Start-Up.

Of course as with anything else, seasoned, serial, and first time entrepreneurs alike, need to take the time to decide which model is most suitable for their startup — not the one that makes the most money — and implement it.

And of course you ought to know that once a Startup company, settles on a revenue model, it can be rather hard to switch, pick another, or change course of revenue creation mid-stream.

As with every revenue model used by startups, highlighting the most effective revenue models, should help you pick the ONE that will boost your startup into the big leagues.

Now, regardless of what your product, service, or mobile app might be — it’s only useful if you can get it into the hands of your target customers in a reasonable exchange for folding money.

Because once you’ve got an MVP, an Alpha, Beta, or Gamma version of your software, or a finalized offering, there still remains the most important job of selling your “thingy” to the consumers, the aliens, or the “whomevers” you plan on selling to…

And this is not an easy job either, since there are countless factors that need to be taken into account when you set out to bring your service/product to the market, that need to be taken into account, like the industry you’re in, whether you’re selling a web-based product, SAAS, other software, or even physical hardware, and consumables — the channels that you will be using in order to attract your customers, and close the sale, are all commensurate to the method that you have selected in your business model for how to generate revenue for your budding enterprise…

And with the beginning of a New Year, we ought to double down on all of our Startup’s viability, because that is the best time to let go of the old things and try new ones, and that includes the Startups that we are so fond of. Think of the comparative advantage of working with a viable Startup vs working with one that hasn’t got a prayer to survive, or most importantly, one that hasn’t got a proper Revenue Model.

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So that is why I’ve prepared this extensive guide that clearly outlines some of the most commonly and widely used startup business revenue models that our various early stage startups use to sell their offerings. This guide is written with a basic description of each one, along with the advantages and the curious disadvantages of each “R.M.” in order to help you pick the best Revenue Model for your company. Please keep in mind that there are foundational and fundamental differences, between the Business Model, the Revenue Model, and the Revenue Stream, for our various types of Startups.

Yet, before we delve into the different types of revenue models, we need to bone up on the fundamentals, so we shall spend a little time differentiating between the terms “business model,” “revenue model,” and “revenue stream,” as they are all used incorrectly and interchangeably as mixed up business management concepts. And that is mostly why the MBAs earn their keep by often being the only ones able to recognize the key differences in these management discussions. They simply speak the “lingo,” they know the “language,” and they’ve got the “Argot” down pat.

Now, basically the correct way to think about all of these business concepts, is that a revenue stream, is a company’s source of revenue. A company can have one or multiple revenue streams, depending on its market size, but at least it has to identify one or even few of them and employ them until it finds out which ones work, and stick with them. Contrast that with the revenue model, which is the strategy of managing a company’s revenue streams, and the resources required for each revenue stream to flow. Lastly, a business model is the infrastructure of the Startup company as comprised of all the working aspects of a company, including the aforementioned revenue model, and the revenue streams, and the description of how all of them fit and work together, in order to ensure the company’s growth, as well as it’s long-term survival, and viability.

So here bellow are the s types of revenue models in the startup community, with the most popular and effective revenue models, highlighted ahead of the other models since they are employed by the greatest number of Startups and Grown-up companies, big and small ones, unicorns, and uni-mice, too.

We start with the Ad-Based Revenue Model that entails creating and placing ads for a specific website, service, mobile-app, or other product & service, and then placing these ads, on strategic, high-traffic channels, banners, pop-ups, scrolls, and third party ads. If your company has a website or you have a web-based company, Google’s AdSense is one of the most common tools to get ads and create ad revenue from the get-go. Yet, for most startup websites, AdSense will earn about $5-10 dollars, per 1,000 page views. Here the basic advantages are in making money from the ads in one of the simplest and easiest ways to implement revenue models, which is why so many companies utilize web based ads, and specifically Google Ads, as a source of revenue. Of course, there are some clear disadvantages here too, because in order to generate sufficient revenue to sustain a Startup business, you will need to attract many millions of users. In addition, to having to climb that molehill, you ought to know that most people find these pop-up and many other kids of targeted ads, super annoying, which can lead to low clickthrough rates, and therefore, lower revenue, since it defeats the first rule…

Second, we will talk about the Affiliate Revenue Model, which is another popular web-based revenue model, that works by promoting links to relevant products and collecting commission on the sales of those products, and can even work in conjunction with the above mentioned ad based revenue model, or separately. The obvious advantage is also the most obvious benefit of employing an affiliate revenue model in that it generally makes far more money than a simple ad-based revenue model. But the disadvantage is that if you use an affiliate revenue model for your startup, remember that the amount of money you make is limited to the size of your industry, the types of products you sell, and your audience.

Third is the transactional Revenue Model that is employed by countless start-up companies, both tech and otherwise, that strive to rely on the transactional revenue model, for good reason, since this method is one of the most direct ways of generating revenue, as it entails a company providing a service or product and customers paying them for it straight up. The advantage is hat consumers are more attracted to this experience because of its simplicity and the wider set of options, and because it mimics the bazaar mentality that has been a staple of the man experience for Thousands of years, whereas the main disadvantage is the directness of the transactional revenue model, and the fact that far more companies employ this method themselves, which means far more competition and price deterioration, and therefore, less money to be made by anyone and everyone who uses this RM – revenue model.

Then is the subscription revenue model which entails offering your customers a product or service that customers can pay for over a longer period of time, usually month to month, or even year to year. And the obvious advantage is that if your company is far enough along in its development curve, this model can generate recurring revenue, and can even benefit from customers who are simply too lazy to cancel their subscription to your company, which is the dirty little secret of a subscription-based model. There are clear disadvantages, because this model depends very much on having a overly large consumer base — so it’s critical to maintain a higher subscribe rate than an unsubscribe rate, and to keep stoking it upwards.

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Next up is the Web Sales Revenue Model, which is an offshoot of the classic transactional revenue model, in which a customer pays directly for a product or service, except that the new customers must first come to your company via a web search, or an outbound SEO or other type of marketing, and then you need to conduct all the transactions solely over the internet. The advantages of Web sales are mainly, in that it works with a wide variety of offerings, including software, hardware, and even subscription services, whereas the disadvantages are that relationship sales are incompatible with the web sales model, so if your company is related to others, such as in consulting, or selling big ticket items (high-value items such as houses, appliances, and cars), you should consider employing a model that’s more suited to your offering.

We also have Direct Sales Revenue Model, where there are two main types of direct sales, the inside sales, in which someone calls in to place an order or sales agents calling prospects, and the outside sales, which is a face to face sales transaction. Advantages of Direct sales models is that they work great with relationship sales cycles, enterprise sales cycles, or complex sales cycles that entail multiple buyers and influencers. The disadvantages, are that the direct sales model often requires hiring a sales team of some sort, which means that it isn’t optimal for small ticket price items. If your offering is priced below the $1,000-$2,000 range, you’ll have trouble building a scalable company.

Channel Sales (or Indirect Sales) Revenue Model, is the model where the channel sales model consists of agents or resellers selling your product for you and either you or the reseller delivering the product. The affiliate revenue model is a good companion model to this one, especially if your offering is a virtual product. Advantages: The channel sales model is ideal for companies who have a product that’s an incremental sale for their channel and can produce incremental profit. Disadvantages: Don’t employ this model if your product requires you to evangelize your marketplace, or if your product competes with that of your partners, as they will push their products first and foremost, and not yours.

Retail Sales Revenue Model: Retail sales entails setting up a traditional department store or retail store in which you offer physical goods to your customers. Keep in mind that the retail sales model will require shelf space (that you’ll have to pay for) at existing stores, and is best suited for products that require logistics to reach your customers. Advantages: Retail sales is a great way to offer deals and complimentary products to an existing customer base to help boost brand awareness. Disadvantages: The retail sales route is not ideal for early stage companies, or companies that offer digital products like software or apps.

Product is Free, But Services Aren’t Free, Revenue Model: This model is unique compared to others, in that you have to give your product away for free, yet require customers to pay for installation, customization, training or other additional services. Advantages: This model is great for building trust with your customer base and boosting brand awareness, as any company that offers anything for free will generate considerable buzz. Disadvantages: Remember, employing this model means that you are basically running a services business with the product as a marketing cost. Also, a model like this isn’t always the best for scaling your company in the long term, so keep your eye on additional revenue models to utilize later on.

Freemium Revenue Model: The freemium model is one in which a company’s basic services are free, yet users must pay for additional premium features, extensions, functions, etc. One of the biggest companies to use this model is Linkedin, the most popular business/social media platform. Advantages: Similar to the previous model, the freemium model offers something free to users, which is a great way to give them a taste of your product or service while simultaneously enticing them to pay for something later on. Disadvantages: This model requires a considerable investment of time and money to reach out to your audience, and even more effort to convert free users into paying customers.

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Product or service is free, yet we get the revenue from FB ads, and that is why this is also known as the “Facebook Model.” This one is the most common Revenue Model, currently used by Internet startups around the globe the interface with Facebook Apps. With this model, your service is free, while the revenue comes from click-through advertising, making it excellent for customers, and truth be told, a little less excellent for fresh startup companies that are on a tight budget.

Lastly the “Product is free, but you pay for support services” revenue model, means that if you opt for this revenue model, your product will be given away free of charge, but the users will be paying for installation, customization, training or other additional services. This is a good model for getting your foot in the door, but be aware that this is basically a services business with the product as a marketing cost.

And that completes the “Dirty Dozen” of Revenue Models for your Startup and for your Future Life.

And by taking all this into account, we must also remember that the various ways that a startup company can sell their products or services is directly affected by how the market you choose to ply your trade in, affects the way in which you actually bring your product to the marketplace and how you are being rewarded for your efforts, or not…

As for finding out if you have chosen the right Revenue Model of not, follow your nose for success.

Once you find a Revenue Model that works — stick with it.

Stick with it, because it’s rather hard to argue with success.


Dr Churchill


Choosing the right revenue model for your business is not an easy thing to do, especially with so many people confusing it with the marketing model. Although the two are indeed closely related, make sure you know how to differentiate between these two concepts. A good marketing plan is crucial if you want to get visible, but revenue model takes care of your money in the long run.

A key challenge for every entrepreneur seeking funding is to convince potential investors that the marketing model will substantiate your positive revenue model, customers will buy the offering, and you have a viable business model.

Once you choose the right revenue model – then your investors will be happy to fund you bec cause they can smell SUCCESS.

And by the way, “Sex” still sells…

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Posted by: Dr Churchill | January 1, 2018

Que Sera Sera + 2018 => What’s meant to be, will be…

Letting go of the past is a choice…

But that exactly what we have to do if we are to face the future.

Let Go.

Let go of the past and take the fork on the road that leads to the Future.

That’s the trick and it ought to do it again this New Year of 2018.

Let’s do it.

Take the path less travelled.

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And the key here on this New Journey, is to be able to let go of all the junk, that we carry around on our back as if we are pack animals.

It is this junk that is weighing us down that we need to leave behind, if we are to propel ourselves forward.

And now that the Christmas holidays are over, and 2018 is starting — gives me a chance to reflect on all that transpired in 2017, and all the great learning “experiences” that I’ve been through this past year.

Indeed this past year 2017 — I was tested far more than I would have preferred. Yet here I am to report that I was not broken… and I have survived and recovering from this political assassination attempt against my Life.

Good morning people.

Good morning world.

Good Morning…

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It was a Great Year because we started and continue to do everything in our Power to Make America Great Again with a President that believes in Liberty and the Constitution.

But it was also very much an “Annus Horribilis” because I was almost killed in 2017.

I was attacked and left for dead by my attackers early on in 2017 at the very end of the month of February. Tha was on the evening of the 28th  when I was attacked by some Islamic and leftist hooligans inside the Microsoft corporation Global Headquarters where I was giving a speech.

Sadly the Microsoft employees who organized this “Speech” not only did not provide security, but they assisted my attackers to escape the rightful justice from the Police, by not giving testimony to the Police and hiding behind the many layers of lawyers and phony Policemen that Microsoft employs to cover up their culpability…

Yet I remember clearly that at the time, of my attack —  I received several blows to the head from a bunch of thugs, that attacked me in the corridor after I left the lecture hall, but a particularly nasty criminal used Chinese Kung-Fu sticks to hit me on the side of the head, and we believe that the accumulated impact of the blows is what caused the massive hematoma and the severe blunt trauma to the left side of the head that in turn caused the total left side paralysis of my body and head. And all of my left side motor functions failed and my facial paralysis became unbearable to handle, and the overall Brain trauma almost killed me.

It was a nasty revelation to discover that the Redmond Police department is full of corrupt criminals pretending to uphold the Law, whereas in reality, they act like the old Pinkertons that worked for the mine owners and shot the miners dead…

Today the modern day Pinkerton detectives of the Redmond Police Department are working for Microsoft and they are not interested in the law and that is why they haven’t prosecuted my attackers to this day.

Thankfully there Department of Justice is  investigating the Redmond Police Department and the FBI is going to hand some well deserved indictments all around soonest…

The rewards of crime are still the same: Karma is a Nasty Bitch and is always available for a date with the scofflaws, like the bastards of the Redmond Police Department and Microsoft Security, that revolve through the same door and just change the uniform but in reality they are all the same…

Just keep in mind that an attack against a Politician is a serious crime and considered as domestic terrorism.

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After that assassination attempt, seeing as the local Police is corrupt and not wishing to guarantee my safety in light of these attacks, and especially since they were not even prosecuting my attackers during that time of “TII” [“Trump Induced Insanity” amongst all the fascists of AntiFa and Islamic alliance of Leftist Democrats] — I  sought refuge to the UK in London, and had the vital operation at the special Brain Surgery Imperial Research Hospital in Hammersmith, where I underwent surgical care for serious brain injury, and continued treatments that are still ongoing. And once back in Seattle I still receive care and brain injury rehabilitation, and although I suffer from the pain and serious migraine headaches to this day and PTSD, and I am still doing rehabilitation therapy for Brain trauma — I am finally able to come to terms with the reality that I SURVIVED and thus I can now conduct my life again from a place of strength.

Still, throughout my ordeal, I had to settle my affairs and even had to choose the music and the flowers for my funeral, in preparation for the brain surgery that only gave me a 33% chance of survival. Still throughout it all — I kept reaching for the light, grateful for my temporary survival and the expected successful surgery.

Surgery succeeded and I survived, and now even have a partial recovery, that I attribute wholly to God, the great English Brain Surgeons, and to the daily constitutional regimen of walking with the dogs, in the open air, in the beach, among the trees, and under the sun.

As I slowly regained motor skills on the left side, I also regained mental strength…

And as my body healed, and as I slowly regained corporeal agency, the slow healing process, permanently imprinted my mind with a new consciousness. And like all of our unexpected brushes with mortality, the assassination attempt thrust into my lap a ledger and demanded an accounting of my life — for who I am, for what I stand for, for what I have done for the world so far, and for what & how I wish to be remembered when am gone.

Yet, as nature nursed me back to life in her embrace, I found myself reflecting on the most elemental questions of existence, such as the big Questions that follow:

What gives Life a purpose?

What makes a life worth living?

What makes a Life, worth remembering?

And although I have not yet found the answers to any of these — I found another big answer that allows me to live more fully, and to hope for the future, each and every day…

Because I have survived this assassination attempt and I am not dead.

Because I survived and I am not broken.

Because I survived and I am not full of Malice.

Because I survived and hope to find the strength to Forgive…

And because I can clearly say that I AM A SURVIVOR.



To be a survivor and to not be dead is a Great Thing.

Think about it…

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Check this out:

And although pain is a constant reminder and has become a companion in my Life — I believe that in 2018 things are gonna start looking up.

Because critically both my faith and my patience were severely tested, along with my ability to live free of pain, and thus I was made to see my self-worth being tested too — but I survived.

And on the upside — I also found out that pain can be didactic as well. But the greatest teacher ever is to be a survivor.

I am a SURVIVOR of an assassination attempt and that is what matters more than anything else n my Life right now.

Are you feeling my passion for living?

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Yet, my ability to continue to choose God, faith, and love, when all I wanted to do was give up and let it all go — was tested. But, it taught me to continue to choose love even when some people don’t deserve even a smidgeon of it.

This year 2017, also taught me that waiting for the RIGHT thing is so much more rewarding than forcing the WRONG thing. God will lead you to the people who are deserving and waiting with wide open arms and a wide-open heart ready to love you for what you are, flaws included.

A positive attitude goes a long way and if you work hard, you will be rewarded. Though I had both my head and my heart broken, and I’d never wish that pain on my worst enemy, and although I was disappointed by people I never expected to be disappointed by, and though I struggled in more ways than one to wake up, and make it through the day sometimes — I’m here today to say that I’m so grateful to be blessed with so much.

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Because, I have an amazing life, a great group of people that I lead, a dispersed and non intrusive family, children who do well, and a very beautiful sexy woman who loves and supports me through everything. Of course I also have amazing friends, both near and far, that are a phone-call away, if I ever need them and they are always good for a getaway to adventure, to the Amazonas, to SE Asia, or to the tropic islands around the world…

Sometimes we visit the Arctic sea ice to see the state of affairs there and look for the shy polar bears — but mostly just Greenland and Tromso in Norway, that are the gateways to the Arctic Council, where the meetings of the Environmental Parliament always seek to create successful Environmental policies that balance the Earth, the Environment and the Economy, so that People, Planet, and Profits are all looked after.

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I have a great job and see great results, that are coupled with an amazing work family that has brought me friendships that will last a lifetime, and God allowed some amazing people to come into my life when I least expected that have made me feel a way I never had before in the weirdest (but amazing!) circumstance. I reconnected with friends from the past and built strong relationships with them again.

I’ve began focusing my energy to make a positive difference, since I decided that 2018 will be the year of mission LOVE, and to show my purpose that GOD works in crazy ways if you cast all your worries on him.

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And of course I am grateful that all of 2017 has been full of my campaigning near and far for the Lincoln party and the Centrist Independent Politics that are so much needed in our Republic….

Lincoln Party Solves Human Slavery, Trafficking, Child Soldiers & Exploitation

Especially when you see the enslaved people all around the world, and I am not just saying about the mental slavery that the plantation politics of the Democratic party is still exercising for all those bondaged minorities and illiberal poor people, but am mostly concerned about the victims of the Muslim ideology that are suffocated under the yoke of that neurophobic cult.

Think about all the women that are treated as property and chattel, or as nothing more than barnyard animals for the males that “own” them.

And maybe on this day the 2nd of January that is the anniversary of President Abraham Lincoln’s Emancipation proclamation of 1863, when he issued the proclamation that hereafter “Slaves Shall Be Forever Free” — we might need to rekindle our interest to free the females of the species and all other enslaved people that suffer under the Muslim yoke.


And am certain that 2018 will be a catalyst year for that magnificent work of Liberation of these modern slaves… through the Lincoln party that to this day carries the tradition of the virtual founder the 16th President of these United States, Abraham Lincoln.

And make certain to make a list of all the things you want to accomplish this New year, starting form the big things and leading to the little things.

Choose your goals carefully. Have a notebook handy and write them down immediately. Do this before you forget them. No matter how big, small, simple or complex your goals are, get the list of all of them in writing. It doesn’t matter how you do it, but get a record of all your goals, because you’re more likely to remember them and maybe make them happen over the course of this New Year.

It is always good to have a mix of short term and long term goals, and to not be afraid to set big goals that seem outlandish, because if you set daily goals, and work through your list every day, you can mark off every completed task with a satisfying tick. This helps keep you motivated as you aim for the big hairy and difficult goals.

Cheers to the best life has to offer.


Dr Churchill

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And as 2018 comes along, it also serves as a reminder of how blessed I truly am to live the life of purpose and public service, and full of meaningful goals that will elevate people all around me.

So as the year unfolds, I’m going to work harder at my job and make sure I learn everything I possibly can from those around me, to not only grow as an individual, but as a member of this much maligned Humanity…

Of course, I am excited to see what this year has in store for me, and to not only grow in my faith, but grow as a person and grow on the path that GOD has intended for me, even if I don’t understand it and I don’t want the suffering, but I ought to accept it, instead of constantly trying to control and guide everything myself, and of course failing to alter anything from his divine plan.

Those of you who know me, know that “letting go” won’t be easy, but it serves me well, as a richly rewarding New Year Resolution.

“What’s meant to be, will be.”

–Ecclesiastes 3:1-15

Or in a ore modern interpretation…

Que Sera Sera

Enjoy and don’t forget to be grateful for the bullet we dodged together this past year…

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And as the New Year evolves — please remember that after you have exhausted what there is in business, in politics, in conviviality, in love, in family, and so on, I have found that none of these things finally satisfy the void in our hearts.

All these things fill the void in our minds, but fail to fill up our hearts.

So I ask this: What is it that remains?

God remains.

God and his natural world are ever-present, and bring out the affinity of a man for his dog, for the open air, for the trees, for the animals, for the surrounding sea, for the swimming lakes, for the fields and the horizon, for the changes of the seasons, for the snowcapped mountains, and for the elusive sun of the Pacific Northwest…

God bless you all.

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Have you got any seriously bad habits?

Anything that you are willing to trade for something better?

I am talking about the XL bad ones.

The awfully bad habits that you wish to live without.

The kind you really beat yourself up about, but still engage in all the time?

Maybe the word procrastination, reminds you of one bad habit that screws up the quality of your life’s work?

Or what about those epic tidal waves of laziness that screw your ass in the sofa smoking weed, guzzling beer, and then snorting those ten pound bags of Doritos up your pie-hole?

What about those cardiac arrest threatening levels of overwork mixed with Red Bull, or Coke that keeps you awake and strung up for three days in a row?

Have you been “snapping” at the ones you love lately?

Have you been shutting down and not “speaking-up” even when you know you should?

And what about the myriad other bad habits, like a bit of Retard, Clepto, Pedo, Porno, Procast, or the mixup and the mashup of all of the above?

There are admittedly a lot of bad habits out there and in this time we have to identify what we want to leave behind in the old year and turn everything you know about bad habits on its head, for the New Year.

Its something that you will enjoy truly…

So here’s to You:

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For starters, here’s the good news:

You’re not lazy, you’re not a screw up, and you’re not a bad person. In fact, you don’t actually have “bad habits” at all. Those tempting or nagging voices in your head aren’t evil. Actually, they’re trying to help you.

Before it all starts to make some sense, we’ll need to wade into a bit more of the “crazy” territory. Some of you have this inside monologue getting to of their head, and are talking to yourselves, as if you’re nuts. And some are truly are… but talking to yourself is not an indication of either. Because admittedly, its a weird, but totally legitimate technique, used to open up yourself. In fact, there’s a whole system of psychology based around this, called internal family systems, and it’s been shown to help people with everything under the sun from depression, to anxiety, eating disorders, addictions, and even some of the most seriously toxic trauma that induces difficult to treat behavioral issues, like PTSD.

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Here is the Internal Family Systems Skills Training Manual summary:

1) In the IFS Complex Trauma Study, only one subject out of 13 still qualified for a diagnosis of PTSD after finishing 16 weeks of IFS therapy.

This is a system that can help you overcome almost any bad behavior, deal with deep-seated issues, and even help you love yourself a bit more.

We’re going deep here, but we are not entering “the therapy zone” even though it’s gonna get touchy-feely and a little bit awkward, and I’m often skeptical of this kinda stuff myself — when something works, it must be acknowledged that it works.

So let’s get to it…

2) You’re Not Lazy, Weak, Or Awful

It is all about “the modular mind” that basically, this is the theory that there is no singular “you.” There are many different selves inside you that take turns running the ship and that’s why human behavior (including yours and mine) can be so random and frustrating. When you say, “I wasn’t myself” that’s far more accurate than you ever thought. Here’s what you and you and you need to know about how to be more mindful. First of all, there are many more of you that You alone. Like apps on a smartphone, different systems in your brain with different goals can take control at different times, which is why you can behave so inconsistently. Feelings are what give a module control: You get worked up by what your buddy said and suddenly your brain is hijacked by “Angry Birds” instead of “Words With Friends.” Meditation can prevent hijacking: Over time, meditation can rewire your brain to be less impulsively reactive and allow you to thoughtfully respond to your feelings. Mini-meditations help in the moment: By focusing on your breath during a tense moment you can get some of the long term effects of meditation right when you need them. Less reactivity means fewer hijacks which leads to better decisions and more alignment between thought and action. Over time, that leads to wisdom, because on one level, wisdom is nothing more profound than an ability to follow one’s own advice.

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So since there are many different versions of “YOU” in your head, as William James was saying it back in the 19th century, and now every major division of psychology is on board with this idea, including neuroscience, we need to start keeping score, because it is the body that keeps the score…

The mind is composed of semiautonomous functioning modules, each of which has a special role. In this book The Social Brain (1985) Michael Gazzaniga, who conducted pioneering split-brain research, writes: “But what of the idea that the self is not a unified being, and there may exist within us several realms of consciousness? . . . From our split-brain studies the new idea emerges that there are literally several selves, and they do not necessarily ‘converse’ with each other internally.” MIT scientist Marvin Minsky, a pioneer of artificial intelligence, declared: “The legend of the single Self can only divert us from the target of that inquiry. . . . It can make sense to think there exists, inside your brain, a society of different minds. Like members of a family, the different minds can work together to help each other, each still having its own mental experiences that the others never know about.”

I know what some of you are thinking right around New year about quitting bad habits, and, yes, “Inside Out” behavior theory, is based on this research.

So how does this relate to bad habits?

You don’t really have “bad habits” — you have different selves with different goals in your head, all trying to do what they think is best for the greater “you.”

The problem is they’re not always right about what’s best and the goals of Self-I, may conflict with the goals of Self-II, since parts of yourself are entities of their own, with their own feelings, beliefs, motivations, and memories. It is especially important to understand that parts have motivations for everything they do. Nothing is just done out of habit. Nothing is just a pattern of thinking or behavior you learned. Everything except for purely physiological reactions, is done by a part for a reason, even though that reason may be unconscious.

Through this lens, I see bad habits as an “autoimmune disorder of the mind.” And with that, crazy as it may sound, things actually start to make a lot more sense.

How can you procrastinate and feel guilty about it at the same time? Maybe because two or more different versions of “yourself” disagree. Part of yourself is afraid of being a loser, and wants to accomplish things, yet another part of you is afraid of being all stressed out, and wants to relax, chill out, get fucked up, doped up, drunk, and maybe watch Netflix, with a big bowl of ice cream and popcorn. Neither one of them is “lazy” but the second one is certainly a stoner…

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And this might also explain how a blogger’s ex-lover can have both fear of abandonment, and fear of intimacy, but that’s a personal story and to open for discussion because it’s too raw.

Yet, methinks that by now, you understand what other versions of yourself are trying to accomplish and find a better way to address the underlying need so you can both get on the same page.

So who are these other selves? When it comes to problematic behaviors, there are three flavors we need to be concerned with…

We all have fears. And we try to cope with those fears. And by “we” I mean the “we” in your head. Allow me to introduce the cast of characters that are causing the “problems” as this is the annoyingly dramatic name that therapists give to the seat of your deep, dark fears and long-held negative beliefs. “I’m stupid.” “I’m a failure.” “I’m unlovable.” “I can’t trust anyone.”

Yup, this is the “inner child.” It might be the first time you’ve heard the term in a non-mocking context. I mean, I’m going to mock it plenty because it’s a corny term, but this is its more proper usage.

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Bad stuff happens to us and we take away painful lessons that we don’t let go. And these fears often unconsciously guide our actions in frustrating ways.

So how do you still manage to function with those fears? Well, the inner child has an overprotective parent. These are the “Managers.” That nagging voice in your head. It says you’re not working hard enough. That you’re weak. That you need to do more. That the world is going to end if you don’t make everyone happy and live up to expectations.

It thinks if you gave in to the fears of the inner child you’d be paralyzed, so it harasses you endlessly and occasionally steers “you” to behave in ways that aren’t aligned with your goals.

From Internal Family Systems Skills Training Manual: “We call proactive parts “managers” because they try to manage our lives in ways that keep emotional pain out of consciousness. They often focus on motivating us to improve, work hard, be productive and be socially acceptable. At the extreme, however, these aims can devolve into tactics like perfectionism, intellectualizing, one-sided caretaking, obsessing about appearance, conflict avoidance at great personal cost and trying to control or please others.”

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At times, this is useful. You do need to go to work when you don’t feel like it, or you’ll lose your job and be miserable. Then again, Managers may also nag you to keep working until you pass out — also making you miserable.

Managers still see you as an irresponsible child and feel you wouldn’t wear clean underwear if they didn’t remind you 50 times a day.

Sometimes the Manager doesn’t do its job well. Or you just don’t listen. And the Exile’s fears get all wound up. Maybe the Exile is terrified of losing its independence — always being told what to do and feeling disrespected.

To prevent the Exile from totally freaking out, the “independence” Firefighter goes extreme to immediately solve the problem. “DON’T TELL ME WHAT TO DO!” And you procrastinate by eating ice cream and playing video games. The independence Firefighter is, unsurprisingly, perpetually 15 years old.

From Internal Family Systems Skills Training Manual: “Firefighters share the same goal as managers; they want to exile vulnerable parts and extinguish emotional pain. However, firefighters are emergency response workers. They get activated after the fact, when the memories and emotions of exiles break through despite the repressive efforts of managers. Firefighters tend to be fierce and use extreme measures that managers abhor, like alcohol and drug abuse, binge eating, excessive shopping, promiscuity, cutting, suicide and even homicide.”

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You’ve got fears, whether they’re remaining independent, or not being liked, or not feeling like a failure. The Managers try to solve them in one way. And when things really go south, the Firefighters try to solve them in the most immediate, extreme way possible. They’re all trying their best — but they’re not always effective.

So this dysfunctional family is fighting in your head and your behavior looks like a chaotic mess because you’re not even conscious of the conflicting goals everyone has.

You can’t “banish” any of these three so we gotta get them on the same page. That means keeping the Firefighters calm, getting the Managers to trust you, and figuring out what the Exile really needs to feel secure.

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Here’s the morning ritual that will make you happy all day:
1) Have something to look forward to: Plans with a friend are always good.
2) Manage your mood: Don’t check email. Do what gives you a feeling of control.
3) Eat breakfast: If you eat nothing and end up killing someone, well… I hope it’s not me.
4) Do something you dread: You’ve got the willpower. And you’ll feel so much better afterwards.
5) Send a “thank you” email: Yes, it’s that simple. Really.
6) Plan how you’ll deal with challenges: Think about the worst that could happen and it probably won’t.
7) Kiss somebody you love: If this makes you late for work, feel free to blame me.
8) Don’t wait. You’ll forget. Right now, plan something fun tomorrow.
9) Or send a “thank you” email.
10) Or just give that special someone a big kiss. Who says being happy has to be hard?

But getting to Mindfulness is another thing all together, and its called mindful meditation…

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Alright then, let’s do this if you want to soar high in Life:

1) Get Calm

Sit down somewhere quiet. Take a few deep breaths. Relax. You want to be chill, centered and accepting.

Why? Because you want to make sure you’re you. Getting emotional is what signals the Manager to start nagging or — even worse– the Firefighters to start whacking at the front door with axes.

Now think about the primary “bad habit” or issue you’re dealing with. Picture the “Manager” behind it:
Is it an overprotective parent that pushes you to work too hard?
Or a slacker that’s always tempting you to procrastinate?
A nagging perfectionist voice that says you’re never smart enough or beautiful enough?
Or a critical voice that tells you not to trust people?
(To learn the 3 secrets from neuroscience that will make you emotionally intelligent, click here.)

Take a second and imagine that voice as a real, full-blown person. Because you’re about to have a conversation with them.

Look, I told you this was going to get interesting…

2) Talk To Them… Um, I Mean, You

Yes, you’re going to talk to yourself like you have multiple personalities. Because, well, you do. It’s not quite as odd as you think, really.

Research shows talking to yourself can make you smarter, improve your memory, help you focus and even increase athletic performance. And talking to yourself in the second person (saying “you” instead of “I”) makes a difference:

Altogether, the current research showed that second-person self-talk strengthens both actual behavior performance and prospective behavioral intentions more than first-person self-talk.

Beyond that, we’re talking about “bad” behavior here. You need to get your ego out of the way. It’s a lot easier to honestly answer questions about bad habits you aren’t proud of when you can ask “someone else” why “they” do that instead of why “I” do that.

So play along. Stay relaxed. Don’t try and get this voice that’s been bothering you to go away. We want to hear what they have to say. Be curious and compassionate, not all judgy. Remember: they’re just trying to help in their annoying, ineffective way.

Ask them questions. A few good ones are:
What’s your role in my life?
What are you trying to protect me from?
And the big money question:
What are you afraid would happen if you didn’t do this job anymore?
How would that Manager respond? Really inhabit the role. It’s not that hard — you’ve probably been hearing this voice in your head for years. A “Procrastinating Manager” might reply with something like this: “What is my role in your life? I have to make sure you relax and don’t get all stressed out about work. I’m trying to protect you from treating every project at the office like a life or death scenario. If I didn’t do my job you’d be a basket case. So I encourage you to have some fun on the internet and play with your phone to relax. And, frankly, you treat me like some slacker when all I want is to make sure your head doesn’t explode from stress.”

Accept and acknowledge what they say to you. Don’t get in an argument with yourself although, from my perspective, that would be really funny.

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If you feel like you understand one another, next you want to ask for permission to talk to the Exile. Yeah, this is odd. Like some sort of therapy séance. But it works. That Manager’s voice has been chattering at you for years. It’s a person. If you don’t give it some respect, you’ll just get more stress.

Here are the 5 rituals from neuroscience that will make you happy, according to the latest brain research:
A) Ask “What am I grateful for?” No answers? Doesn’t matter. Just searching helps.
B) Label those negative emotions. Give it a name and your brain isn’t so bothered by it.
C) Decide. Go for “good enough” instead of “best decision ever made on Earth.”
D) Hugs, hugs, hugs.
E) Don’t text — touch.

Did you get permission TO DO ALL THIS?

Okay, here’s where it gets really interesting.

And weird.

But interesting…

3) Talk To The Exile within…

Meet your inner child. Aren’t they adorable? They look like you but smaller and probably scared out of their wits — which is why you’re here.

You know what the Manager is doing to achieve its goals, whether that’s making you work too hard, not work enough, or occasionally screaming at the people who love you most. So now we’re getting to the meat.

Ask the kid what they’re afraid of. Inhabit the role. What fear is so powerful that this kid actually has employees running around to protect him?

Be gentle. If the kid (and, again, that’s you) gets worked up, you may have those Firefighters smashing your windows as you go all emo and need to spend the evening on the couch eating ice cream and watching reruns of your favorite tv show. So stay calm. Be gentle. And listen:

I’m afraid of failing. Doing the work makes me think about it not turning out well. And then I’ll be a loser and no one will like me.

So you know what the kid’s afraid of. And why the Manager does what it does to protect them. And so rather than a failure of willpower, you know why — deep down — you’re engaging in those “bad habits.”

The kid’s fears might be totally extreme or unfounded. But they’re your fears. And you’re acting on them. So, in that sense, they’re real and need to be taken seriously. Don’t dismiss anything.

You want to start addressing these underlying concerns that your inner rugrat has. Fix those and the bad habits take care of themselves. Assure the kid and the Manager that you’re going to work on this. You’ll make a plan. That you’ll be accountable. Maybe even involve a friend.

Sound ridiculous? What’s ridiculous is endlessly trying different ineffective ways to stop procrastinating when you could be addressing the underlying issue. If you get rid of the fear, the Manager (let alone the Firefighters) don’t need to do their jobs anymore and they go away. (Or maybe your mental HR department reassigns them to another role like making you unable to get a song out of your head. Who knows.)

Of course, if you’re dealing with extremely serious issues you want to do all this with a therapist, not off a blog post written by some random guy on the internet. I hope that’s obvious but I have an internal Manager with a law degree who insisted I type it because my own inner child’s deep-seated fear is getting sued.

You don’t need willpower or more self-control or discipline. You need to get to know yourself a little better. So ask. And listen. And you’ll be amazed what you’ll tell yourself.

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Okay, your time is up. Let’s do a quick review and find out the best part about talking to Managers, inner children and the rest of the circus in your noggin…

So in conclusion, here’s how to quit bad habits without willpower:

There are no bad habits, just different selves with conflicting goals: You can read this post for more, or you can go watch Inside Out. Exiles, Managers and Firefighters, are the three big categories of voices in your head. Exiles have deep-seated fears, Managers make sure those don’t get triggered, and when they do get triggered, the Firefighters are called to put out the fire and destroy your house in the process.

So please stay calm and talk to the Manager, and find out why they do what they do by asking yourself.

Talk to your inner child, but, corny as it sounds, it really does help.

Discover your fears.

That’s what’s driving your “bad behavior.”

This won’t be quick.

It won’t be easy.

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Don’t oversimplify the process either.

But engage in it and do it, because this Life is too important to not be lived fully…

Dr Churchill

Understand what’s really driving your behavior and you can really fix your life. Find out what your fears are. Get to the root of the issue and you won’t need 37 new ineffective lifehacks every week.

You hear a lot about “knowing yourself,” “loving yourself” and “being your own best friend.” Those sayings are warm and fuzzy. They’re also vague platitudes that you have no idea how to actually get started on. Well, we just changed that.

There are multiple yous. You can get to know them by talking to them, as awkward as the process may be. And instead of rejecting nagging or tempting voices, you can befriend them, because as misguided as their actions are sometimes, they really do want the best for you.

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Posted by: Dr Churchill | December 27, 2017

The Reason WHY term limits in Politics are an absolute necessity…

Terms Limits are necessary because the last person we should trusting with power is anyone who is dying to have it…

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Whereas, the best person to be trusted with power is someone who is reluctant to use it, or finds it unnecessary as a prerequisite to live a full life.

Paradoxically, this is the very person we need to trust with the exercise of power, because they are the ones who will exercise it honestly, well, and only for a while — seeing it as their civic duty.

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And that is how we can all benefit through the frequent rotation of power.

Of course that is also why, term limits, should be instituted, for all positions of Power just as it is for the President of these United States.


Dr Churchill


We ought to do this, even if only in order to make it impossible for those who wish to gain power, from having a whole career in politics.

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We must institute Term Limits in order to deprive those who have the will to POWER, for their own selfish reasons, because they can be counted to be or become CORRUPT.

And because as we all recall — power corrupts.

In Seattle we have a giant statue of the bloodthirsty tyrant Vladimir Ivanovich Lenin, yet we do not have a statue of George Washington the namesake of the State of Washington of which Seattle is the biggest city…

Vladimir Ilyich Ulyanov, better known by his nom-de-guerre alias “Lenin” is revered in Seattle amongst the freaks and snowflakes and all those illiberal souls making up the conformist majority of the 97% of the Seattle Orwellian controlled minds that voted for Hillary Clinton and her plantation re-enslavement Politics. Even though we know that most people liked and voted for Bernie Sanders — the DNC under Donna Brazile and Debbie Schultz, and Dow Constantine, somehow “translated” their votes to Crooked Hillary.

So if you look for a place to prove the Election rigging by the Democratic party — just look at the King County elections office, and ask the Executive, my friend Dow Constantine to give you an honest tally-ho.

You might get the run around, but that is expected by the Chinese puppet, and an illiberal mind, that our friend Dow Constantine is.

As my grandfather Winston Churchill used to say: “Every time you see the polls delivering upwards of 60% in an electoral poll — official corruption, poll rigging, and vote theft is assured, even if you are running against a dead man.”

He ought to have known … and so should You.

Still the extraordinary turn out for Hillary, proves that Seattle area voters are all either cannabis induced geniuses, fvcked up with weed stoners, or simply morons — for celebrating the official corruption of the stolen votes. Shame on the mental slavery of these fools, for being voluntary slaves. This is all I have to say on this subject.

Now Your call…

Analyze that.

Because apparently with the requisite electoral fraud in Seattle and King County, Hitlery got some 93-97% of the vote in these past elections from the silly & illiberal folks who prostrate themselves in front of Lenin’s statue in Fremont, and pray that his style of government will some day come to this country…

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Imagine that.

So methinks that perhaps a mandatory gift for Christmas for all those illiberal folks must be the reading of Aleksandr Isayevich Solzhenitsyn’s book “Gulag Archipelago.”

Of course the people residing in Seattle are in such poor mental health, that they are constantly sad, under medication for extreme bipolar depression, and rather illiberal conformists. And they take so much Prozak, Xanax, and all other forms of Lithium, that we have a statue of Lenin to remind us of who we are — but not one of Thomas Jefferson, or George Washington, or anyone else from the great Founding fathers of this very Nation.

We don’t dare recall Abraham Lincoln or any other great American President, but we feel that we ought to recall the first premiere of the Soviet Union.

That is the sad state of affairs that we suffer through in this Soviet State of Seattle, that apparently still is part of the State of Washington and of the United States of America — the country that came to be known for us as we are born FREE, and we come to love as BRAVE people, that enjoy FREE WILL, in GOD’s country.

Do you still wonder why the illiberal minds of Seattle suffer so much, every time someone says “God Bless America?”


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Of course it would be easier to attribute the fact that we’ve got Lenin’s statue in Seattle, because there are far too many freaks here, and a sizable population of stoners, and “toppers” that smoke cannabis incessantly, and are always topping up themselves with weed and alcohol, thus becoming unable to distinguish between a mass murderer, and a savior of the people — but that would be too convenient

It’s not that simple.

Instead of that it is truly the problem with the illiberal mind of those so-called liberals, that is constricted and fearful of opening up, to the eternal sunshine of Truth, Liberty, and Freedom.

Yet if a more complex analysis is asked for — I care to venture forth the view that the real Reason the illiberal Socialist Left, and the illiberal Democratic swamp dwellers of the voluntary slave plantation, choose to give the communists and the socialists a free pass, is their incessant FEAR of FREEDOM.

Thus the illiberal Left give the Mass Murderers of the Socialist and Communist regimes a forever FREE PASS, because the illiberal mind is scared, and prefers safety, security, and voluntary slavery, over freedom and liberty.

And that position of the voluntary surrender of Liberty and Freedom for a Slave’s forced labor under the quiet security & the plantation safety — is easily explainable, since the 20th century was mankind’s most brutal century.

And these easily intimidated snowflakes, sadly carried their fears in their wounded souls with them, and went to seek the commissars, seeking to cashier in their FREEDOM and to trade it in for Governmental Safety and Security. Safety & Security that is akin to Slavery, as it is offered by a larger than life state apparatus that is made up of bureaucrats and machine like organs of the State.

It is these illiberal folks that they invited 1984 to come into their life, because maybe when they read the book by George Orwell, they thought it was an instruction manual and not a warning for the future…

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And we ended up pear-shaped, because when we compare the State sanctioned murders, with the number of deaths by war — we find that by far the most brutal, and more efficient is always the State, especially when killing it’s own citizens.

And don’t take my word for it, but look at the statistics that bear me out, because with roughly 16 million people losing their lives during World War I, and about 60 million more during World War II, and with other assorted wars during the 20th century costing an estimated additional 71 million to a total of 116 million lives and souls lost — the ones fearful of their safety, sought Communism and Socialism, as some kind of insurance against bloodshed, killings, and mayhem…

Of course these seekers of Security and Safety, missed the Memo, that clearly spells out that the number of war dead, pales-by-comparison with the number of people who lost their lives at the hands of their own governments…

Since 1900, Totalitarian government citizen and dissenter killings are shown in some of the stark statistics that make for a horrible kind of reading: 1) As of now, the People’s Republic of China tops the list, with 76 million lives lost at the hands of their own government, from 1949 to 1987. 2) The Soviet Union follows with 62 million people killed from 1917 to 1987. 3) Adolf Hitler’s Nazi German government killed 21 million people between 1933 and 1945. 4) Ottoman Empire. 5) Arab Islamic Jihhad. Then there are the lesser murdering regimes, such as 6) Nationalist China. 7) Japan. 8) Turkey. 9) Vietnam. 10) Cambodia. 11) Mexico. 12) Ukraine…

According to scientific research, vetted by the United Nations, the 20th century saw more than 262 million people’s lives lost at the hands of their own governments. Governments, that were tasked in providing Safety and Security for the very same citizens — they customarily murdered…

Hitler’s atrocities are widely recognized, publicized, and condemned. World War II’s conquering nations’ condemnation included denazification and bringing Holocaust perpetrators to trial and punishing them through lengthy sentences and execution. Similar measures were taken to punish Japan’s murderers.

But what about the greatest murderers in mankind’s history — the Soviet Union’s leaders Vladimir Lenin, Josef Stalin, and China’s Mao Zedong? Some leftists saw these communists as heroes.

W.E.B. Du Bois, wrote in an article published in the National Guardian of 1953, said, “Stalin was a great man; few other men of the 20th century approach his stature. … The highest proof of his greatness [was that] he knew the common man, felt his problems, followed his fate.” Walter Duranty called Stalin “the greatest living statesman” and “a quiet, unobtrusive man.”

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There was even leftist admiration for Hitler and fellow fascist Benito Mussolini, because both of them had started out as Good Socialists and wishing to benefit the working classes above all others.

So that when Hitler came to power in January 1933, George Bernard Shaw described him as “a very remarkable man, a very able man.” President Franklin Roosevelt called the fascist Mussolini “admirable,” and said he was “deeply impressed by what he had accomplished.”

In 1972, John Kenneth Galbraith visited Communist China and praised Mao and the Chinese economic system. Michel Oksenberg, President Jimmy Carter’s China expert, complained, “America is doomed to decay until radical, even revolutionary, change fundamentally alters the institutions and values.” He urged us to “borrow ideas and solutions” from China.

Harvard University professor John K. Fairbank believed that America could learn much from the Cultural Revolution, saying, “Americans may find in China’s collective life today an ingredient of personal moral concern for one’s neighbor that has a lesson for us all.” By the way, an estimated 2 million people died during China’s Cultural Revolution.

Senator Bernie Sanders took his new bride for their honeymoon to the Soviet Union at the time that the smell of rot and decay cold not be ignored even by those wearing rose tinted glasses like the old uncle Bernie who is as pinkie as they come, and who even after Aleksander Solzenytsin with his “Gulag Archipelago” 1972 book had exposed the evils of State Socialism — still celebrated his honeymoon in that particular archipelago.

More recent praise for murdering tyrants came from Anita Dunn, President Barack Obama’s acting communications director in 2009, who said, “Two of my favorite political philosophers [are] Mao Zedong and Mother Teresa.” Same goes for Obama’s Chief of Staff, Jared.

And if you can recall the campus demonstrations of the 1960s, in which campus radicals, often accompanied by their professors, marched around singing the praises of Mao Zedong, and waving Mao’s “Little Red Book” you will understand the crazy antics of the Antifa crowd and their professor collaborators in all the campuses of America. And that may explain some of the campus mess and their abhorrence against Free Speech that we see in our Universities and Colleges today. Because some of those campus radicals, never left to go to in the world and get real jobs, but stayed in school for ever, and are now teachers, and even tenured professors, and administrators, at today’s universities and colleges and K-12 schoolteachers and principals indoctrinating our youth with the garbage left over from their pinkie youth days of cannabis and alcohol fueled stone age thinking.

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Yet, for now the question has been solved. And that is why the leftists are soft on communism, and give a total free pass on socialism. The reason being that leftists give communists, the world’s most horrible murderers, a pass is that they sympathize with the chief goal of communism, that is the restriction placed upon personal liberty and Human Freedom.

Free Will folks… is better that Wi-Fi and we aim to provide plenty of that for you under President Trump.

God Bless America.

This is what makes pinkos green.

So let Freedom ring, and you’ll see plenty of little green people bobbing around, lie leprechauns to entertain us, but don’t trust a word they say because all they do is lie and lie and lie to ensnare you in their web of deceit.

Dr Churchill


In the U.S., the call is for government control over our lives through regulations and taxation. Unfortunately, it matters little whether the Democrats or Republicans have the political power. The march toward greater government control is unabated.

It just happens at a far quicker pace with the Democrats in charge of the government…

But we’ll make sure that will never happen again.

Merry Christmas Folks — Merry Christmas,

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